---
title: "Large-Scale Public Events Case Study"
description: "How large-scale annual events use dynamic QR codes to eliminate printed programs, provide real-time updates, and deliver sustainable, accessible information to thousands of visitors."
canonical: "https://linkbreakers.com/case-studies/large-scale-public-events"
---

# Large-Scale Public Events Case Study

> How large-scale annual events use dynamic QR codes to eliminate printed programs, provide real-time updates, and deliver sustainable, accessible information to thousands of visitors.

Annual Events & Festivals

# Large-Scale Public Events

Sustainable, real-time event information for thousands of visitors at annual celebrations

Photo credit: Olav Helland / Oslo Pride

## Featured Example

**[Oslo Pride](https://www.oslopride.no/)**, Norway's largest Pride celebration, uses Linkbreakers at Pride House to provide seamless digital access to event schedules, venue maps, and safety information for thousands of international visitors. By replacing printed programs with dynamic QR codes, they've eliminated waste, enabled real-time updates, and created a more sustainable and accessible experience.

## The Challenge

Running a major international Pride event presents unique challenges:

* **Costly and wasteful printed materials** — Thousands of printed programs that often end up discarded
* **Frequent schedule changes** — Event times, venues, and performers often need last-minute updates
* **International audience** — Visitors from around the world need accessible, multilingual information
* **Environmental impact** — Sustainability is a core value for the LGBTQ+ community

Traditional printed programs couldn't keep up with the dynamic nature of a multi-day Pride celebration, and reprinting materials was both expensive and environmentally unsustainable.

## The Solution: Dynamic QR Codes Throughout the Venue

Oslo Pride implemented Linkbreakers QR codes prominently throughout Pride House, their main venue. Large, beautifully designed QR code displays were placed at entrances, information desks, and key gathering areas. When scanned, visitors instantly accessed the complete event schedule, venue maps, safety resources, and accessibility information—all from their phone. When schedules changed or new information needed to be shared, updates were made in seconds without reprinting a single flyer. The QR codes seamlessly integrated into the venue's vibrant design, making information access both effortless and sustainable.

## Key Results

Zero

Printed Programs

100%

Real-Time Updates

High

Visitor Engagement

Sustainable

Eco-Friendly Solution

## Key Features Used

### Real-Time Event Updates

Schedule changes, venue updates, and last-minute announcements were pushed instantly to all QR code scans, ensuring visitors always had the latest information.

### Sustainable & Zero Waste

Completely eliminated the need for printed programs, flyers, and maps, aligning with Pride's environmental values and reducing event waste significantly.

### International Accessibility

Digital content accessible from any smartphone, making it easy for international visitors to navigate the event in their preferred language and format.

### Comprehensive Event Information

Single QR code provided access to full event schedules, venue maps, safety resources, and accessibility information—everything visitors needed in one place.

### Venue Navigation

Visitors could easily navigate Pride House and find specific events, performances, and resources without needing physical maps or asking staff.

### Seamless Design Integration

QR codes were integrated beautifully into the venue's vibrant Pride aesthetic, making them feel like a natural part of the experience rather than an afterthought.

## Implementation Showcase

Large, prominently displayed QR codes at Pride House entrances made it easy for visitors to access event information immediately upon arrival.

Photo credit: Olav Helland / Oslo Pride

The QR code displays integrated seamlessly into the venue's vibrant aesthetic, making information access feel natural and effortless.

Photo credit: Olav Helland / Oslo Pride

## Ready to make your event sustainable and accessible?

Eliminate printed materials, enable real-time updates, and provide seamless information access to your attendees with dynamic QR codes.

[Get Started Free](https://app.linkbreakers.com?ref=use-case-oslo-pride&showcase=default)

How it is built

## Set one up

[Event lead captureA code per placement, compared across a whole season.](https://linkbreakers.com/qr-code-for/event-lead-capture)[QR code analyticsWhich gate, which banner, which day.](https://linkbreakers.com/features/qr-code-analytics)

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---

Source: https://linkbreakers.com/case-studies/large-scale-public-events