How to build a report that proves your campaign worked

Short answer

Describe the report you need and the workspace assistant builds it. It can read your links and their workflows, propose the widgets that fit what you actually ran, and assemble the dashboard. You do not have to know which chart types exist or configure them one at a time.

Why this uses the workspace assistant

Most prompts in this help center open the link builder, which creates one link. A report is not a link — it spans the links you already have. The workspace assistant is the one that reaches across them: it can list your links, read their workflow steps, query scan data, and build dashboards.

That is why the button above opens the Agent section rather than the link builder. If you paste this prompt into the link builder it will try to build you a link.

What makes a report convincing

A manager asking "did the poster work" is asking three questions. Answer them in this order:

The timing chart usually does the most work. A flat line with a spike on the days the posters went up is a much stronger argument than a total, because it rules out the obvious objection that the scans would have happened anyway.

Say what you compare against

A number alone is not evidence. "412 scans" means nothing until it sits next to something: the fortnight before the campaign, another city, last year's event. Ask the assistant for the period before as well as during, and the report answers the follow-up question before it is asked.

Step-by-step

1. Open the Agent section, or use the button above.
2. Describe the campaign and what you need to show. Name the link if you have several.
3. Review what it proposes. It suggests widgets based on the steps your workflow actually contains — a form gets completion rates, a plain redirect does not.
4. Adjust in plain language: "add a comparison with the two weeks before", "use eastern US time", "drop the device chart."
5. Share the dashboard, or export the figures for a slide.

Limits and caveats

• The report shows what was measured. If the campaign ran without a tracked link, there is no data to recover afterwards.
• Scans are evidence of engagement, not of revenue. Connecting them to sales means comparing timing with your own order data, or putting a form in the workflow so the outcome is captured directly.
• Location is city-level and derived from the network. It is good for "which region", not "which street".
• A visitor who scans twice is two scans. Use the new-versus-returning split before quoting a figure as people reached.
• The assistant builds from the data in your workspace. It cannot pull in spend, impressions or figures from other tools, so cost-per-scan is a calculation you do yourself.

Frequently asked questions

Can it build a dashboard covering several links at once?

Yes. Ask for the campaign rather than the link, and it can span the links involved. Tagging them beforehand makes this reliable.

Can I change the timezone and date format?

Yes. Ask for the timezone you report in. Dashboards default to the workspace setting, which is often not the one your manager reads.

What if I did not tag the campaign before it ran?

You can still build the report from the links themselves, selecting them by name or by date range. Tagging just makes it easier next time.

Can I get this as a slide or a PDF?

Export the underlying figures and put them in your own deck. The dashboard itself is a live view rather than a document.

How far back does the data go?

As far back as the link has existed. Scans are recorded from the moment a link is created, so a report can cover any period since then.