An App Store QR code is designed to make it easy for users to download an iOS application instantly by scanning a single code. It is commonly used by app publishers, startups, and businesses who want to simplify app discovery and drive installs on App Store.

This type of QR code is especially effective in mobile-first and product-driven environments. By guiding users directly to the App Store listing, it removes friction from the download process and shortens the path between interest and installation.

Because the App Store requires fewer steps once the listing is opened, an App Store QR code is a practical tool for promoting apps across offline and online channels while improving conversion rates.