---
title: "Link Rotator and A/B Test for QR Codes and Links"
description: "A link rotator for QR codes and links: send visitors to 2 to 20 pages by percentage, keep returning visitors on theirs, and see the results."
canonical: "https://linkbreakers.com/workflow-steps/traffic-split"
---

# Link Rotator and A/B Test for QR Codes and Links

> A link rotator for QR codes and links: send visitors to 2 to 20 pages by percentage, keep returning visitors on theirs, and see the results.

Traffic split · Condition

# A link rotator for A/B tests on one QR code

A link rotator shares the visitors of one link between several pages, by percentage. The Traffic split step does it for any QR code or link: set 2 to 20 variants and their shares, keep a returning visitor on the same one, and read how many went where.

[Start free](https://app.linkbreakers.com/workspace/sign-up/wizard?ref=workflow-steps-traffic-split)[See every step](https://linkbreakers.com/workflow-steps)

What it does

## How the split test works

Set 2 to 20 variants, named A, B, C and so on, with a percentage each. The total must reach 100\. "Even split" divides it for you.

By default a returning visitor keeps the same variant, so one person does not see both. The step's results show each variant's set and actual share, its visitors and its visits, and warn you when the real split is far from the one you set.

To end a test, set the variant you keep to 100 and the others to 0.

What you end up with

Real numbers on which page, offer or form brings more people through, from the same printed code.

Use it when

* Two landing pages for one poster.
* A short form against a long one.
* Sharing visits between two stores or two teams.

Worked example

## Two landing pages for the same poster

1. 1Add a Traffic split right after the scan: A at 50%, B at 50%, returning visitors kept on their variant.
2. 2Connect A to the current landing page and B to the new one.
3. 3Wait until each variant has 100 visitors, then compare them in the step's results.
4. 4Set the better page to 100 and the other to 0.

You learn which page brings more people through, from the same printed poster, then keep the winner without a reprint.

How it fits

## Where the traffic split sits

The split usually comes right after the scan. To test on one audience only, put a condition before it. Each variant is a path of its own.

[![Link rotator and A/B test in a workflow, as a diagram: a scan or click, then Traffic split. A · 50% goes to Redirect; B · 50% goes to Redirect.](https://linkbreakers.com/images/workflow-steps/traffic-split/flow.webp)](https://linkbreakers.com/images/workflow-steps/traffic-split/flow.webp)

In the dashboard

## Variants and settings

Named as you will find them in the app.

Variants

From 2 to 20, each with a label and a whole percentage. The total must be exactly 100.

Even split

Divides 100 evenly across the variants.

Keep returning visitors on the same variant

On by default. Off, every visit is assigned afresh, which suits sharing traffic more than measuring a test.

### Where visitors go next

One exit per variant

Each variant's share of visitors. There is no Other path: every visitor lands on a variant.

Works well with

## What to pair with Traffic split

[![](https://linkbreakers.com/images/workflow-steps/first-or-returning-visit/cover-sm.webp)First / returning visitTest on first-time visitors only.First time and returning visitors](https://linkbreakers.com/workflow-steps/first-or-returning-visit)[![](https://linkbreakers.com/images/workflow-steps/country-condition/cover-sm.webp)Country ConditionTest in one market, by putting the condition first.Geo redirect by country](https://linkbreakers.com/workflow-steps/country-condition)[![](https://linkbreakers.com/images/workflow-steps/redirect/cover-sm.webp)RedirectEach variant ends on its own page.QR code URL redirect](https://linkbreakers.com/workflow-steps/redirect)[![](https://linkbreakers.com/images/workflow-steps/form/cover-sm.webp)FormTest a short form against a long one.Lead capture form for a QR code](https://linkbreakers.com/workflow-steps/form)

Good to know

## Limits and details

* Bots and link previews follow the split like anyone else, but are left out of the results.
* When you edit it, keep the variants in the same order: the order decides who lands where.

FAQ

## Link rotator and A/B test questions

Can I A/B test a QR code?

Yes. A Traffic split sends each visitor to one of 2 to 20 variants by the percentages you set, so one printed code tests several pages.

Does a returning visitor see the same page?

By default, yes: the variant follows their device. A new device, private browsing or some in-app browsers count as a new visitor.

How do I know which variant won?

The step's results show each variant's set and actual share, its visitors and its visits. It reads "Not enough data yet" until each variant has 100 visitors, and never picks a winner for you.

Can I change the percentages during a test?

Yes. Changing the weights only moves visitors near the changed boundaries, so most visitors keep their variant.

Learn more

## Guides and examples

* [How to A/B test a QR code or link with a traffic split](https://linkbreakers.com/help/article/how-to-ab-test-a-qr-code-or-link-with-a-traffic-split)
* [A/B test your QR codes and links with a traffic split](https://linkbreakers.com/help/article/ab-test-your-qr-codes-and-links-with-a-traffic-split)

## Put a Traffic split step behind your next QR code.

Build the workflow yourself, or describe it in one sentence and the AI Assistant builds it. Free plan, no card.

[Start free](https://app.linkbreakers.com/workspace/sign-up/wizard?ref=workflow-steps-traffic-split)

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Source: https://linkbreakers.com/workflow-steps/traffic-split
