Yes, QR codes can absolutely be tracked, but only if they're dynamic QR codes created through a tracking platform like Linkbreakers.
How QR code tracking works
When you create a QR code through Linkbreakers, it generates a unique shortened URL that redirects to your final destination. Every scan gets logged in our analytics system.
Static QR codes that point directly to a website can't be tracked since there's no intermediary system collecting the data.
What data can be tracked
Dynamic QR codes capture valuable metrics:
- Scan count and timing
- Geographic location (country, city, region)
- Device information (iOS, Android, desktop)
- Browser type and operating system
- Referrer source when applicable
Real-time analytics
Linkbreakers provides live visitor tracking so you can see scans happening in real-time. You'll know exactly when someone interacts with your QR code.
API access
For developers, all tracking data is accessible through the Linkbreakers API, enabling custom integrations and automated reporting.
Privacy considerations
QR code tracking respects user privacy. We collect anonymous usage data but don't store personal information unless users voluntarily provide it through forms or contact cards. Learn more about managing leads from QR scans.
Frequently asked questions
Can I track QR codes retroactively? No. Tracking must be set up when creating the QR code. Static codes can't be upgraded to dynamic tracking.
Is QR code tracking accurate? Yes. Dynamic QR code analytics are typically 95-98% accurate for legitimate scans, filtering out bot traffic and invalid requests.
Do users know they're being tracked? The QR code shows a shortened URL when scanned, indicating it goes through a tracking system. This is transparent to users.
About the Author
Laurent Schaffner
Founder & Engineer at Linkbreakers
Passionate about building tools that help businesses track and optimize their digital marketing efforts. Laurent founded Linkbreakers to make QR code analytics accessible and actionable for companies of all sizes.
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Can QR codes be traced?
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