Can QR codes be tracked?

Yes, dynamic QR codes can be tracked through analytics platforms. Learn how QR code tracking works and what data you can collect.

Overview
1 min read
By Laurent Schaffner
Updated December 5, 2025

Yes, QR codes can absolutely be tracked, but only if they're dynamic QR codes created through a tracking platform like Linkbreakers.

How QR code tracking works

When you create a QR code through Linkbreakers, it generates a unique shortened URL that redirects to your final destination. Every scan gets logged in our analytics system.

Static QR codes that point directly to a website can't be tracked since there's no intermediary system collecting the data.

What data can be tracked

Dynamic QR codes capture valuable metrics:

  1. Scan count and timing
  2. Geographic location (country, city, region)
  3. Device information (iOS, Android, desktop)
  4. Browser type and operating system
  5. Referrer source when applicable

Real-time analytics

Linkbreakers provides live visitor tracking so you can see scans happening in real-time. You'll know exactly when someone interacts with your QR code.

API access

For developers, all tracking data is accessible through the Linkbreakers API, enabling custom integrations and automated reporting.

Privacy considerations

QR code tracking respects user privacy. We collect anonymous usage data but don't store personal information unless users voluntarily provide it through forms or contact cards. Learn more about managing leads from QR scans.

Frequently asked questions

Can I track QR codes retroactively? No. Tracking must be set up when creating the QR code. Static codes can't be upgraded to dynamic tracking.

Is QR code tracking accurate? Yes. Dynamic QR code analytics are typically 95-98% accurate for legitimate scans, filtering out bot traffic and invalid requests.

Do users know they're being tracked? The QR code shows a shortened URL when scanned, indicating it goes through a tracking system. This is transparent to users.

About the Author

LS

Laurent Schaffner

Founder & Engineer at Linkbreakers

Passionate about building tools that help businesses track and optimize their digital marketing efforts. Laurent founded Linkbreakers to make QR code analytics accessible and actionable for companies of all sizes.