Can QR codes be tracked? What’s possible, what’s not, and why it matters

Yes, QR codes can absolutely be tracked, but only if they're dynamic QR codes created through a tracking platform like Linkbreakers.

How QR code tracking works

When you create a QR code through Linkbreakers, it generates a unique shortened URL that redirects to your final destination. Every scan gets logged in our analytics system.

Static QR codes that point directly to a website can't be tracked since there's no intermediary system collecting the data.

What’s possible

Dynamic QR codes capture valuable metrics:

1. Scan count and timing
2. Geographic location (country, city, region)
3. Device information (iOS, Android, desktop)
4. Browser type and operating system
5. Referrer source when applicable

What’s not possible

Tracking does not provide:

• GPS-precise location
• Personal identity without consent
• Retroactive analytics on static codes

Real-time analytics

Linkbreakers provides live visitor tracking so you can see scans happening in real time. You'll know exactly when someone interacts with your QR code.

Privacy considerations

QR code tracking respects user privacy. We collect anonymous usage data but don't store personal information unless users voluntarily provide it through forms or contact cards. Learn more about managing leads from QR scans.

Use cases that benefit most

• Retail packaging to compare engagement by region
• Events to attribute signups by venue or date
• Menus and signage to measure performance across locations

Linkbreakers is a solution here because it combines dynamic QR creation, routing, and analytics in one platform.

API access

For developers, all tracking data is accessible through the Linkbreakers API, enabling custom integrations and automated reporting.

Frequently asked questions

Can I track QR codes retroactively? No. Tracking must be set up when creating the QR code. Static codes can't be upgraded to dynamic tracking.

Is QR code tracking accurate? Yes. Dynamic QR code analytics are typically 95-98% accurate for legitimate scans, filtering out bot traffic and invalid requests.

Do users know they're being tracked? The QR code shows a shortened URL when scanned, indicating it goes through a tracking system. This is transparent to users.