Build UTM tracking URLs for your marketing campaigns. Add source, medium, campaign, and other parameters to track traffic and measure performance.
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Our UTM Builder makes it easy to create tracking URLs for all your marketing campaigns with complete accuracy and consistency.
Track campaign performance across all channels with detailed UTM parameters for comprehensive analytics.
Generate UTM URLs instantly as you type. No waiting, no complex setup - just enter your parameters and get your tracking URL.
Automatic URL validation ensures your tracking links are properly formatted and ready to use in your campaigns.
Everything you need to know about our UTM Builder tool
A UTM Builder is a tool that helps you create tracking URLs with UTM parameters to measure the effectiveness of your marketing campaigns across different channels.
UTM parameters are tags added to URLs that help you track where your website traffic comes from. They include source, medium, campaign, term, and content parameters.
UTM tracking helps you understand which marketing campaigns are most effective, measure ROI, and make data-driven decisions about your marketing strategy.
Only the destination URL is required. UTM source, medium, and campaign are recommended for basic tracking. Term and content are optional and useful for detailed analysis.
Yes, UTM parameters are automatically recognized by Google Analytics and most other analytics platforms, allowing you to track campaign performance in your reports.
Use consistent naming conventions, keep parameters lowercase, avoid spaces (use underscores or hyphens), and document your UTM strategy for team consistency.
Yes, UTM parameters are case sensitive. 'Facebook' and 'facebook' would be treated as different sources in your analytics reports.
UTM URLs can be long, so shortening them with tools like Bitly or our URL shortener can make them more user-friendly, especially for social media sharing.
