Building your own QR code platform from scratch is like reinventing the wheel. The infrastructure, reliability concerns, and feature development can consume months of engineering time that could be spent on core business value.
Linkbreakers' white label solution turns this around. Instead of building QR code technology, you get enterprise-grade infrastructure that scales infinitely while appearing completely as your own product. Your customers never see the Linkbreakers brand. They experience your solution.
Think of it as having a complete QR code platform team working behind the scenes while you focus on customer relationships and business growth. The heavy lifting of QR generation, analytics, custom domains, and scaling happens automatically.
Most constructions of Linkbreakers can be built via the Linkbreakers API. Full documentation is available at https://linkbreakers.com/help/api
The foundation: enterprise plan architecture
White labeling begins with the Enterprise Plan, which fundamentally changes how billing and scaling work. Unlike fixed-price tiers, enterprise billing operates on usage consumption, creating a perfect foundation for reseller economics.
Infinite scaling without limits
Traditional SaaS plans hit walls. Create 1,000 QR codes on a Pro plan? You'll need multiple subscriptions. The Enterprise Plan removes these constraints entirely.
Your billing scales with actual usage:
- QR code creation: billed per generated code
- Scan events: charged per scan action
- API requests: metered per call
- Custom domains: unlimited additions
- Team members: no artificial restrictions
This consumption model means you can serve one customer with 50 QR codes or 50,000 QR codes using the same account structure. Stripe automatically tracks and bills usage, removing billing complexity from your operations.
Resource isolation through intelligent filtering
Customer data remains completely isolated within your single enterprise workspace through sophisticated filtering and tagging mechanisms. The platform automatically separates customer resources without requiring separate workspace accounts.
Smart filtering ensures customers can't access each other's data through API calls or dashboard views. Your enterprise account provides the foundation while automatic segmentation creates natural security boundaries for customer isolation.
Custom domain mastery for brand control
Custom domains transform generic linkbreakers.com URLs into your branded experience. This creates seamless customer experiences where your brand remains prominent throughout the QR code journey.
Customer domain integration
Your customers can use their own domains for QR code destinations, creating end-to-end branded experiences. Configure domains through the Custom domains dashboard or API.
// Add customer domain via API
const domainResponse = await fetch('https://api.linkbreakers.com/v1/custom-domains', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_JWT_TOKEN',
'Content-Type': 'application/json'
},
body: JSON.stringify({
domain: 'qr.customer-company.com',
workspace_id: 'customer-workspace-uuid'
})
});
Domain verification happens automatically through Cloudflare integration. DNS validation, SSL certificate provisioning, and CDN distribution occur without manual intervention.
Multi-tenant domain strategy
Implement sophisticated domain strategies for different customer tiers:
- Shared subdomain: All customers use variations of your domain (
customer1.yourqr.com) - Customer domains: Each customer brings their own domain
- Hybrid approach: Mix of shared and custom domains based on pricing tiers
The Custom domains API documentation provides complete implementation details for each approach.
API-driven dashboard recreation
The Linkbreakers API exposes virtually every dashboard feature as programmable endpoints. This enables complete dashboard recreation within your own application stack.
Core functionality replication
Recreate essential dashboard features using API calls:
Link management interface:
// Fetch customer's links with pagination
const linksResponse = await fetch(
'https://api.linkbreakers.com/v1/links?page_size=50&include=qrcodeDesign,customDomain',
{
headers: {
'Authorization': 'Bearer CUSTOMER_WORKSPACE_TOKEN'
}
}
);
// Create new QR codes from your interface
const newLinkResponse = await fetch('https://api.linkbreakers.com/v1/links', {
method: 'POST',
headers: {
'Authorization': 'Bearer CUSTOMER_WORKSPACE_TOKEN',
'Content-Type': 'application/json'
},
body: JSON.stringify({
destination: customerData.targetUrl,
name: customerData.campaignName,
qrcode_design_id: selectedDesignId
})
});
Analytics dashboard recreation:
// Build custom analytics views
const eventsResponse = await fetch(
'https://api.linkbreakers.com/v1/events/list?' +
new URLSearchParams({
start_date: '2024-01-01T00:00:00Z',
end_date: '2024-01-31T23:59:59Z',
include: 'visitor,device,link,leadScore'
}),
{
headers: {
'Authorization': 'Bearer CUSTOMER_WORKSPACE_TOKEN'
}
}
);
// Export customer data for external analysis
const csvExport = await fetch(
'https://api.linkbreakers.com/v1/events/list?response_format=RESPONSE_FORMAT_CSV',
{
headers: {
'Authorization': 'Bearer CUSTOMER_WORKSPACE_TOKEN'
}
}
);
Authentication and API tokens
Generate API tokens through the Workspace tokens interface. These tokens provide access to your enterprise workspace with built-in filtering capabilities for customer isolation.
Store tokens securely in your system and combine them with customer-specific filtering parameters in API calls. Token-based authentication enables stateless API integration without complex OAuth flows while maintaining customer data separation.
Advanced customer segmentation with tagging and metadata
Smart customer segmentation prevents data mixing while enabling sophisticated organization within your white label solution.
Tag-based customer isolation
Tags create logical boundaries within your enterprise workspace, enabling customer-specific views and operations:
// Create customer-specific QR codes
const customerLinks = await fetch('https://api.linkbreakers.com/v1/links', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_JWT_TOKEN',
'Content-Type': 'application/json'
},
body: JSON.stringify({
destination: 'https://customer-site.com/landing',
name: 'Customer Campaign',
tags: [`customer-${customerId}`, 'premium-tier', 'q4-campaign'],
metadata: {
customer_id: customerId,
billing_tier: 'premium',
account_manager: 'sarah@yourcompany.com'
}
})
});
Flexible metadata for custom properties
JSONB metadata fields accommodate any customer-specific data structure. Store billing information, account details, or integration parameters directly with each QR code resource.
Metadata enables sophisticated filtering and reporting:
// Query customer-specific resources
const customerQRCodes = await fetch(
'https://api.linkbreakers.com/v1/links?' +
new URLSearchParams({
tags: `customer-${customerId}`,
include: 'metadata,customDomain'
}),
{
headers: {
'Authorization': 'Bearer YOUR_JWT_TOKEN'
}
}
);
Tag and metadata combinations create powerful segmentation without requiring separate workspaces for each customer, simplifying your account structure while maintaining clear boundaries.
Integration patterns for existing tech stacks
The API-first architecture means Linkbreakers integrates cleanly with existing customer technology without requiring dashboard usage.
Webhook integration for real-time events
Connect customer systems to QR code events using webhooks:
// Configure webhook endpoints with customer filtering
const webhookResponse = await fetch('https://api.linkbreakers.com/v1/webhooks', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_ENTERPRISE_TOKEN',
'Content-Type': 'application/json'
},
body: JSON.stringify({
url: 'https://your-system.com/customer-webhook-handler',
events: ['link.scanned', 'form.submitted'],
active: true
})
});
Webhook events include comprehensive scan data, visitor information, and custom metadata, enabling sophisticated integration with CRM systems, marketing automation, or analytics platforms.
CRM and marketing automation connections
Real-time webhook data connects QR code activity with existing customer workflows:
// Example webhook handler with customer filtering
app.post('/customer-webhook-handler', async (req, res) => {
const { event_type, data } = req.body;
if (event_type === 'link.scanned') {
// Extract customer ID from link tags or metadata
const customerId = data.link.metadata.customer_id;
const customerTags = data.link.tags.filter(tag => tag.startsWith('customer-'));
// Route to appropriate customer CRM
await routeToCustomerCRM(customerId, {
source: 'QR Code Scan',
campaign: data.link.metadata.campaign_id,
visitor_data: data.visitor,
scan_location: data.device.location
});
}
res.status(200).send('OK');
});
This enables customers to receive QR code intelligence within their existing business processes without learning new systems or changing workflows.
Technical architecture for white label success
API token management strategy
Implement structured token management for customer isolation and security:
- Enterprise API tokens: Your primary account management with full access
- Customer-filtered requests: Use tags and metadata to scope API calls to specific customers
- Feature-specific filtering: Apply additional filters based on customer permissions and tiers
Rotate tokens periodically and monitor usage through the dashboard analytics to detect unusual activity patterns. Customer isolation happens through consistent filtering rather than separate token scopes.
Scalability considerations
The enterprise infrastructure handles scaling automatically, but implement client-side best practices:
Efficient bulk operations:
// Process multiple customers concurrently with proper tagging
const customerPromises = customers.map(async customer => {
return fetch('https://api.linkbreakers.com/v1/links', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_ENTERPRISE_TOKEN',
'Content-Type': 'application/json'
},
body: JSON.stringify({
...customer.linkData,
tags: [`customer-${customer.id}`, ...customer.linkData.tags],
metadata: {
...customer.linkData.metadata,
customer_id: customer.id
}
})
});
});
const results = await Promise.all(customerPromises);
Rate limit management:
// Implement exponential backoff for rate limits
async function apiCallWithRetry(url, options, maxRetries = 3) {
for (let attempt = 0; attempt <= maxRetries; attempt++) {
const response = await fetch(url, options);
if (response.status === 429) {
const retryAfter = response.headers.get('Retry-After') || Math.pow(2, attempt);
await new Promise(resolve => setTimeout(resolve, retryAfter * 1000));
continue;
}
return response;
}
}
Data export and portability
Provide customers with complete data export capabilities:
// Generate comprehensive customer data export
const exportData = {
links: await fetchAllCustomerLinks(customerId),
analytics: await fetchCustomerAnalytics(customerId, dateRange),
designs: await fetchCustomerDesigns(customerId),
domains: await fetchCustomerDomains(customerId)
};
// Export as JSON or CSV for customer portability
const csvData = convertToCSV(exportData);
Customer data portability builds trust and demonstrates platform confidence while meeting potential compliance requirements.
Revenue models and pricing strategies
Usage-based pricing pass-through
Enterprise consumption billing enables flexible customer pricing models:
- Direct pass-through: Charge customers based on exact Linkbreakers usage
- Markup pricing: Add margin to usage costs
- Tiered plans: Bundle usage into customer-friendly packages
- Hybrid models: Combine base fees with usage overages
Customer billing automation
Track customer usage through filtered analytics and API calls:
// Calculate customer usage from filtered events
const customerUsage = await fetch(
'https://api.linkbreakers.com/v1/events/list?' +
new URLSearchParams({
tags: `customer-${customerId}`,
start_date: billingPeriodStart,
end_date: billingPeriodEnd,
response_format: 'RESPONSE_FORMAT_CSV'
}),
{
headers: {
'Authorization': 'Bearer YOUR_ENTERPRISE_TOKEN'
}
}
);
// Process filtered usage data for customer invoicing
const usageData = await customerUsage.text();
Automated billing reduces operational overhead while providing transparent cost tracking for both you and customers.
Value-added service opportunities
The white label platform creates opportunities for additional revenue streams:
- Custom QR code design services
- Integration consulting and development
- Managed analytics and reporting
- Training and onboarding programs
- Priority support and dedicated account management
Implementation roadmap and best practices
Phase 1: Foundation setup
- Enterprise plan activation: Contact Linkbreakers team for enterprise account setup
- Domain strategy planning: Determine customer domain approach
- API integration development: Build core API connectivity with filtering mechanisms
- Customer tagging system: Develop consistent customer identification and isolation patterns
Phase 2: Core features
- Basic dashboard recreation: Implement essential QR code management
- Custom domain integration: Enable customer domain configuration
- Webhook event processing: Connect customer systems to scan events
- Usage tracking implementation: Build billing and analytics foundation
Phase 3: Advanced features
- Advanced analytics dashboards: Create sophisticated reporting interfaces
- Bulk operations: Implement efficient mass QR code generation
- Integration marketplace: Build connections to popular customer tools
- Advanced customization: Offer deep branding and design options
Common implementation challenges
Customer data isolation: Use consistent tagging and metadata strategies to prevent data leakage between customers.
Rate limit management: Implement proper retry logic and respect API limits to maintain service reliability.
Webhook reliability: Build idempotent webhook processors and implement replay mechanisms for failed deliveries.
Customer onboarding: Create streamlined flows that minimize setup complexity while maintaining security boundaries.
Real-world use cases and success patterns
Marketing agency white label
Marketing agencies use white label Linkbreakers to offer QR code services without building internal capabilities:
- Client campaign management: Tag-based filtering keeps each client's QR codes completely separate
- Branded deliverables: Client domains ensure consistent brand experience
- Performance reporting: Automated analytics integration with agency reporting tools using customer-specific filtering
- Scalable operations: Handle multiple client campaigns without operational overhead through intelligent tagging
Event management platform integration
Event platforms integrate QR code functionality for attendee tracking and engagement:
- Registration QR codes: Generate unique codes for each attendee
- Real-time tracking: Webhook integration with event management systems
- Custom branding: Event-specific domains and QR code designs
- Analytics integration: Scan data flows into event performance dashboards
E-commerce platform enhancement
E-commerce platforms add QR code capabilities for product marketing and customer engagement:
- Product catalog integration: Generate QR codes for product pages
- Marketing campaign tracking: Connect QR scan data with customer purchase data
- Multi-store support: Isolate different store accounts using tag-based filtering
- Mobile-first experiences: QR codes drive app downloads and customer acquisition
Security and compliance considerations
Data privacy and GDPR compliance
Linkbreakers handles GDPR compliance at the infrastructure level, but implement additional protections for customer data:
- Data residency: Understand where customer QR scan data is processed and stored
- Customer consent: Implement proper consent mechanisms for QR code scanning
- Data deletion: Provide mechanisms for customers to delete their QR code data
- Privacy policies: Update privacy documentation to reflect QR code data collection
Learn more about Linkbreakers' GDPR compliance in our privacy documentation.
API security best practices
Implement enterprise-grade security for customer protection:
Token management:
- Store tokens in secure credential management systems
- Implement token rotation policies
- Monitor for unusual API usage patterns
- Use environment-specific tokens for development vs production
Customer data protection:
- Validate all API inputs before processing
- Implement proper error handling to prevent information disclosure
- Use HTTPS for all API communications
- Log security events for audit trails
Access control and permissions
Design clear permission boundaries:
- Admin access: Your team manages enterprise account and customer workspaces
- Customer access: Customers can only access their designated workspace resources
- API scope limitations: Tokens provide minimal required permissions for specific functions
- Audit logging: Track all API usage and administrative actions
Monitoring and operational excellence
Performance monitoring
Monitor white label platform performance using multiple layers:
API performance tracking:
- Response time monitoring for critical endpoints
- Error rate tracking and alerting
- Usage pattern analysis for capacity planning
- Customer-specific performance metrics
Customer experience monitoring:
- QR code scan success rates
- Custom domain resolution performance
- Webhook delivery success rates
- Customer support ticket volume and resolution times
Operational dashboards
Build comprehensive operational visibility:
// Example monitoring dashboard data
const operationalMetrics = {
totalCustomers: await getActiveCustomerCount(),
totalQRCodes: await getTotalQRCodeCount(),
dailyScans: await getDailyScansCount(),
apiResponseTimes: await getAPIResponseTimes(),
customerSatisfaction: await getCustomerSatisfactionScores()
};
Dashboard visibility enables proactive problem resolution and capacity planning.
Customer success and support
Create structured customer success processes:
- Onboarding checklists: Ensure consistent customer setup experiences
- Usage monitoring: Identify customers who might need additional support or upselling
- Performance optimization: Help customers optimize their QR code strategies
- Feature education: Keep customers informed about new capabilities and best practices
Frequently Asked Questions
How much does enterprise white label cost?
Enterprise plans use consumption-based billing with monthly minimums. Contact the Linkbreakers team for specific pricing based on projected usage volumes.
Can customers use their own domains with white label?
Yes, customers can configure unlimited custom domains through your white label platform. Domain verification and SSL certificates are handled automatically.
What happens if I exceed usage limits?
The enterprise plan has no hard usage limits. Billing automatically scales with usage, preventing service interruptions during high-traffic periods.
How do I prevent customers from accessing each other's data?
Use consistent tagging and metadata strategies with your enterprise API tokens. The platform's automatic filtering ensures customers only see their own QR codes and analytics data through proper tag-based isolation.
Can I customize the QR code generation beyond basic branding?
Yes, the QR code design API provides comprehensive customization options including gradients, logos, shapes, and export formats. You can create sophisticated branded experiences.
How do I handle customer data export requests?
The API provides complete data export capabilities. Build automated export functions that retrieve all customer links, analytics, and configurations in standard formats.
What's the difference between white label and regular API integration?
White label includes unlimited usage scaling, custom domain support, and enterprise billing models. Regular API integration has plan-based limits and doesn't support extensive branding customization.
How reliable is the white label infrastructure?
Linkbreakers runs on enterprise-grade infrastructure with 99.9% uptime SLAs, global CDN distribution, and automatic scaling. Your white label platform inherits this reliability.
The white label approach transforms months of development work into days of integration effort. Instead of building QR code technology, you're building customer relationships and business value while leveraging proven enterprise infrastructure.
Start with the core API integration and gradually add advanced features as customer needs evolve. The platform grows with your business while maintaining simplicity for routine operations.
About the Author
Laurent Schaffner
Founder & Engineer at Linkbreakers
Passionate about building tools that help businesses track and optimize their digital marketing efforts. Laurent founded Linkbreakers to make QR code analytics accessible and actionable for companies of all sizes.
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