Linkbreakers vs Heyflow: QR-triggered workflows vs interactive digital flows

Heyflow and Linkbreakers both create multi-step interactive workflows for lead capture and customer engagement, but they address different entry points in the customer journey. Heyflow specializes in beautiful drag-and-drop flows for digital channels, website embeds, landing pages, and online advertising. Linkbreakers transforms QR code scans from physical marketing into personalized digital journeys with offline attribution and intelligent routing.

The fundamental difference: Heyflow assumes customers arrive through digital channels and need compelling onboarding flows. Linkbreakers starts with offline touchpoints, trade shows, product packaging, retail displays, print advertising, and bridges them to interactive digital experiences while tracking which physical campaigns drive results.

Quick summary

• Compare digital-first interactive flows versus QR-triggered workflows with offline attribution
• Evaluate QR code generation between basic external linking and comprehensive built-in QR design and tracking
• Analyze geographic intelligence including location-based routing versus standard conditional logic
• Assess campaign attribution from event and venue tracking to purely digital funnel analytics
• Review use cases for website conversion optimization versus physical marketing campaigns
• Determine platform choice for digital onboarding flows versus offline-to-online customer engagement

Multi-step workflow comparison

Feature	Linkbreakers	Heyflow
QR Code Generation	Built-in with full design control, templates, custom branding	External QR linking to Heyflow flows
Offline Attribution	Track physical locations, events, venues, and materials	Digital channel analytics only
Workflow Builder	QR-triggered multi-step with intelligent routing	Drag-and-drop visual flow builder
Geographic Routing	Route based on scan location to location-specific content	Conditional logic (not location-aware)
Use Case Focus	Events, packaging, retail, print advertising with QR codes	Website embeds, landing pages, digital ads
Custom Domains	Branded short links for QR campaigns	Custom domains for flow hosting
Lead Qualification	Profile-based routing, behavioral scoring, offline source tracking	Conditional flows, lead scoring, digital attribution
Analytics	QR scan tracking, offline campaign ROI, visitor profiles	Funnel analytics, conversion tracking, A/B testing
Pricing Start	Competitive with QR-focused features	Free plan, paid from €49/month

When Heyflow is the better choice

Choose Heyflow if you're primarily focused on:

• Digital conversion optimization - Improving website lead capture and signup flows
• Landing page experiences - Creating interactive flows for paid advertising campaigns
• Product onboarding - Guiding new users through setup and configuration steps
• E-commerce quizzes - Product finders and recommendation flows for online stores
• No offline campaigns - Your entire marketing happens through digital channels

Heyflow excels at creating beautiful, high-converting interactive flows for purely digital customer journeys.

When Linkbreakers is the better choice

Choose Linkbreakers if you need:

• QR code campaigns at trade shows, conferences, retail stores, product packaging, or print materials
• Offline-to-online attribution to measure which physical touchpoints generate qualified leads
• Event marketing with booth tracking, session attendance, and venue performance comparison
• Geographic routing that personalizes content based on where customers scan your QR code
• Multi-location campaigns comparing performance across stores, events, or regional activations
• Physical marketing ROI connecting print ads, signage, and packaging to digital conversions

QR code and offline campaign capabilities

Linkbreakers: QR-first platform with comprehensive tracking

Linkbreakers is built around QR code creation and offline campaign attribution:

QR Capability	Description
Full design control	Customize every visual element, colors, shapes, corners, central images
QR code templates	Organizational templates ensure brand consistency across all campaigns
Multiple export formats	SVG, PNG, JPEG, WebP with precise dimension control for any use case
Dynamic QR codes	Update destinations and workflows without reprinting physical materials
Scan location tracking	See which booth, store, venue, or region drove each engagement
Offline campaign ROI	Measure which physical marketing investments generate qualified leads
Branded QR domains	Professional custom domains for QR short links

Example workflow: Print QR codes on conference booth signage. Visitors scan, see booth-specific welcome screen, complete qualification form, get routed to product demo or pricing based on company size, and automatically sync to CRM with booth number and event source for sales follow-up.

Heyflow: Digital flows with external QR linking

Heyflow's QR approach is simpler:

• Create your interactive flow in Heyflow
• Generate a standard QR code that links to the flow URL
• No QR design customization or branding
• No scan-specific tracking or offline attribution
• Works if you just need a scannable link to your digital flow

Heyflow focuses on the flow experience itself, not the QR code generation, design, or campaign tracking.

Offline attribution and event marketing

Linkbreakers: Comprehensive offline campaign tracking

Every Linkbreakers QR code captures detailed offline attribution:

• Event performance tracking - Compare lead quality across different conferences and trade shows
• Booth-level attribution - See which booth locations or conversations drive qualified opportunities
• Venue comparison - Measure which physical locations generate highest engagement and conversion
• Geographic intelligence - Track regional campaign performance and optimize by market
• Multi-location analysis - Use identical QR codes across all stores but track performance separately
• Physical material ROI - Measure which print ads, packaging, or signage drive business outcomes

Example: You attend 3 trade shows with the same QR code on booth materials. Linkbreakers reveals:

• Show A: 180 scans, 55% form completion, 20 qualified leads, 3 closed deals
• Show B: 220 scans, 40% completion, 15 qualified leads, 1 closed deal
• Show C: 150 scans, 70% completion, 35 qualified leads, 8 closed deals

Show C has lower traffic but higher-intent attendees. This attribution informs next year's event budget allocation.

Heyflow: Digital channel analytics

Heyflow tracks digital performance:

• Which websites or landing pages drive flow completions
• Conversion rates and drop-off points within flows
• Device types and browsers
• A/B test results for flow variations
• Lead source attribution from digital channels

But there's no offline attribution. You can't distinguish between a QR code at Event A versus Event B, or measure which retail location's signage performs best.

Interactive workflow capabilities comparison

Linkbreakers: QR-triggered intelligent routing

Linkbreakers workflows start with a QR scan and adapt based on customer profiles:

Trade show workflow example:

1. QR Scan at booth → Capture scan location, timestamp, device
2. Booth-specific welcome → "Thanks for visiting Booth 47 at Tech Conference 2026!"
3. Contact capture → Collect name, email, company, role
4. Qualification routing →
   • Enterprise customers → Schedule 1:1 demo with account executive
   • SMB customers → Watch product overview video
   • Students/researchers → Access educational resources
5. CRM sync → Create lead with qualification data and "Tech Conference 2026 - Booth 47" attribution
6. Follow-up automation → Trigger personalized email sequence based on routing path

The workflow is triggered by physical interaction and includes complete offline attribution.

Heyflow: Digital-first conversion flows

Heyflow creates engaging digital experiences:

• Drag-and-drop visual builder with pre-built blocks
• Conditional logic based on user responses
• Multi-step forms with progress indicators
• Integration with marketing and CRM tools
• A/B testing for flow optimization
• Beautiful templates for common use cases

Heyflow excels at digital conversion optimization but doesn't offer QR-specific features, offline tracking, or geographic routing based on scan location.

Real-world use case comparison

Event and trade show marketing

With Linkbreakers:

• Create branded QR codes for each booth or session
• Track which booth locations drive most qualified leads
• Route VIP prospects to immediate sales meetings
• Compare event ROI across multiple shows throughout the year
• Measure booth staff performance by scan and conversion rates
• Export leads with complete event and booth attribution for sales team

With Heyflow:

• Create pre-event registration flows for website
• Build post-event survey flows sent via email
• No booth-level tracking or offline attribution
• Can't distinguish between different physical locations
• Strong for digital touchpoints, weak for event floor engagement

Product packaging and retail

With Linkbreakers:

• Print QR codes on product packaging for warranty registration
• Route based on scan location (different content for US vs EU markets)
• Track which products and geographic regions have highest engagement
• Measure packaging campaign performance across retail locations
• Compare in-store signage effectiveness across store network
• Personalize offers based on product purchased and scan location

With Heyflow:

• Create product onboarding flows for website visitors
• Build product recommendation quizzes for e-commerce
• No physical packaging attribution or location tracking
• Can't route based on where product was purchased
• Strong for online product discovery, weak for packaging campaigns

Multi-location retail campaigns

With Linkbreakers:

• Deploy identical QR codes on signage across all store locations
• Automatically route customers to location-specific inventory and offers
• Track which stores drive highest engagement and conversion
• A/B test different workflows by region or store type
• Measure in-store marketing ROI compared to digital channels
• Identify top-performing locations for expansion or replication

With Heyflow:

• Create customer onboarding flows for website
• Build store locator or product finder quizzes
• No automatic location detection or routing
• Can't track which physical store drove each interaction
• Strong for post-purchase digital experiences

Pricing and value comparison

Heyflow pricing

• Free: 100 responses/month, basic features
• Starter: €49/month - 500 responses/month, remove branding
• Pro: €149/month - 2,500 responses/month, A/B testing, custom CSS
• Business: €399/month - 10,000 responses/month, priority support
• Enterprise: Custom pricing for advanced needs

Pricing scales with response volume, which can become expensive for high-traffic QR campaigns.

Linkbreakers pricing

Linkbreakers pricing focuses on QR codes, scans, and workflow interactions:

• QR code generation with complete design control
• Unlimited workflow customization and steps
• Comprehensive scan tracking and offline attribution
• Geographic routing and intelligent personalization
• Custom branded domains
• Webhook integrations for CRM and marketing automation

For offline campaigns generating thousands of scans, Linkbreakers often provides better value than response-based pricing models.

Integration and automation

Linkbreakers integrations

• Webhook automation - Push qualified leads with offline attribution to any CRM
• Custom domains - Professional branded short links for QR campaigns
• API access - Programmatic QR code generation and workflow management
• UTM parameter preservation - Maintain digital attribution through QR journeys
• Offline + online data - Complete attribution from physical scan to digital conversion

Heyflow integrations

• Native integrations with major marketing tools (HubSpot, Salesforce, Mailchimp, etc.)
• Zapier connectivity for extended platform support
• Webhooks for custom integrations
• Google Tag Manager support
• Marketing automation platform connections

Heyflow has strong digital marketing integrations, but Linkbreakers' webhook system includes unique offline attribution data (scan location, event source, venue) that Heyflow can't capture.

Analytics and reporting

Linkbreakers analytics

• Scan tracking - Every QR code scan with location, device, timestamp
• Offline attribution - Which events, venues, or materials drove each lead
• Geographic performance - Compare regions, stores, or event locations
• Workflow funnel analysis - Drop-off rates at each interaction step
• Visitor profiles - Track repeat scans and engagement patterns
• Lead quality metrics - Qualification data and conversion tracking
• Campaign ROI - Connect physical marketing spend to digital outcomes

Heyflow analytics

• Funnel analytics - Completion rates and drop-off by step
• A/B testing - Statistical comparison of flow variations
• Conversion tracking - Overall and per-variant performance
• Device and browser data - Optimize for audience technology preferences
• Lead source tracking - Digital channel attribution
• Custom event tracking - Business-specific conversion goals

Heyflow excels at digital flow optimization. Linkbreakers excels at offline-to-online attribution connecting physical campaigns to leads and conversions.

Frequently Asked Questions

Can I use Heyflow for QR code campaigns?

Technically yes, you can create a flow in Heyflow and link to it with a QR code. However, you won't get QR design customization, scan tracking, offline attribution, geographic routing, or event-specific analytics. Heyflow works if you only need a basic scannable link, not if you need comprehensive QR campaign management.

Does Linkbreakers have the same drag-and-drop builder as Heyflow?

Linkbreakers provides workflow building for QR-triggered experiences with conditional logic and routing, but the visual builder is optimized for QR campaigns rather than general digital flows. If you need complex digital-only flows with extensive visual customization, Heyflow may be preferable. If you need QR campaigns with offline attribution and intelligent routing, Linkbreakers is the better choice.

Can Linkbreakers track which trade show booth drove each lead?

Yes, this is a core Linkbreakers capability. Create unique QR codes for each booth or use location tracking to distinguish scans. You'll see booth-level attribution including which locations generate the most qualified leads and conversions.

Which platform is better for event marketing?

Linkbreakers is purpose-built for event marketing with QR codes at booths, sessions, and signage. You get complete offline attribution, booth tracking, and lead qualification. Heyflow is better for pre-event digital registration flows or post-event online surveys.

Can I personalize content based on where someone scans a QR code?

Yes with Linkbreakers, geographic routing automatically personalizes content, offers, and language based on scan location. Heyflow doesn't detect or route based on physical location; it uses conditional logic based on user responses.

Which platform integrates better with CRM systems?

Both integrate with major CRMs, but Linkbreakers includes offline attribution data (event name, booth number, scan location, venue) that sales teams value when following up. Heyflow provides digital channel attribution but can't capture offline campaign context.

What if I need both digital conversion flows AND QR campaigns?

Use both platforms strategically: Heyflow for optimizing website conversions and digital onboarding, Linkbreakers for offline QR campaigns where attribution and location-based routing matter. Many marketing teams use multiple specialized tools for different campaign types.

Can Linkbreakers route people to different experiences based on their location?

Yes, Linkbreakers' geographic routing sends customers to location-specific content, offers, or languages automatically based on scan location. This is valuable for multi-location retail, international events, or regional campaigns.

Conclusion: Choose based on campaign entry point

Choose Heyflow if you need:

• Beautiful interactive flows for website conversion optimization
• Digital product onboarding and recommendation experiences
• Landing page flows for paid advertising campaigns
• E-commerce product finders and quizzes
• A/B testing for digital flow variations
• No offline campaign or QR code requirements

Choose Linkbreakers if you need:

• QR code campaigns at events, retail locations, or on product packaging
• Offline-to-online attribution connecting physical marketing to leads
• Event marketing with booth and venue tracking
• Geographic routing based on scan location
• Multi-location campaign performance comparison
• Physical marketing ROI measurement and optimization

The platforms serve complementary parts of the customer journey. Heyflow optimizes digital conversion flows for online traffic. Linkbreakers bridges offline interactions to online engagement with comprehensive QR campaign intelligence and attribution.

For businesses investing in physical marketing, trade shows, retail activations, product packaging, print advertising, Linkbreakers provides the QR-specific tools and offline attribution that Heyflow wasn't designed to offer.