Linkbreakers vs Survicate: QR product feedback vs multi-channel NPS platform

Survicate and Linkbreakers both enable customer feedback collection through NPS, CSAT, and survey workflows, but they're built for fundamentally different feedback scenarios. Survicate excels at multi-channel digital feedback orchestration, email surveys, website popups, in-app prompts, with sophisticated targeting and journey-based triggers. Linkbreakers specializes in QR-triggered feedback from physical products, retail experiences, and in-person interactions with smart device detection and offline attribution.

The critical difference: Survicate assumes digital multi-channel orchestration where you control the customer journey and can trigger surveys at precise moments. Linkbreakers starts with a QR code on your product packaging, retail display, event booth, or restaurant table, capturing immediate feedback with context about which product, location, or experience drove each response.

Quick summary

• Compare multi-channel digital NPS orchestration versus QR-first physical product feedback
• Evaluate smart device detection that prevents re-asking customers versus journey-based targeting
• Analyze offline attribution tracking products and locations versus digital channel attribution
• Assess QR code capabilities from basic external linking to built-in design control
• Review intelligent routing based on feedback for automated follow-up and issue resolution
• Determine platform choice for omnichannel digital programs versus physical product and in-person feedback

Survey and NPS capabilities comparison

Feature	Linkbreakers	Survicate
QR Code Generation	Built-in with full design control, templates, branding	External QR linking to surveys
Physical Product Focus	Native - track which products, stores, or events drive feedback	Digital-first, QR as supplementary channel
Smart Device Detection	Don't re-ask if already answered from same device	Not available (relies on email/user identity)
Offline Attribution	Track products, locations, events, booths with every response	Digital channel attribution only
Multi-Channel	QR-focused with digital integration	Email, web, in-app, mobile SDK, QR
NPS/CSAT/CES	Supported with intelligent routing	Native multi-metric support with benchmarking
Geographic Routing	Route based on scan location automatically	Audience segmentation and targeting
Survey Targeting	Based on QR scan context and location	Behavior-based triggers, user attributes, journey stage
Intelligent Follow-up	Route detractors to support, promoters to reviews	Automated workflows, email sequences, CRM updates
Pricing Start	Competitive with QR features	From $79/month (100 responses)

When Survicate is the better choice

Choose Survicate if you need:

• Multi-channel feedback orchestration across email, website, in-app, and mobile
• Customer journey-based triggers - Show surveys at specific points in digital journeys
• Behavioral targeting - Trigger surveys based on user actions and attributes
• Digital product feedback - In-app NPS for SaaS, web apps, or mobile applications
• Email survey campaigns - Scheduled NPS campaigns sent to customer segments
• Robust integrations - Pre-built connections to marketing automation and CRM platforms
• Benchmarking data - Compare your NPS against industry standards
• No physical products - Your entire feedback collection happens through digital channels

Survicate excels at sophisticated multi-channel feedback programs with journey-based orchestration and behavioral targeting.

When Linkbreakers is the better choice

Choose Linkbreakers if you need:

• Physical product feedback - QR codes on packaging, labels, or product inserts
• Retail experience surveys - In-store feedback with location attribution
• Event and trade show NPS - Booth-level feedback tracking and comparison
• Restaurant and hospitality feedback - Table tents, receipts, menus with QR surveys
• Smart device detection - Don't re-ask customers who already provided feedback
• Offline attribution - Know which products, stores, events, or booths drive feedback
• Intelligent routing - Route detractors to support, promoters to review sites with context
• Branded QR codes - Custom-designed codes matching your product aesthetic
• Geographic routing - Automatically personalize based on scan location

Smart device detection: Linkbreakers' unique advantage

How smart detection prevents survey fatigue

Linkbreakers includes intelligent device recognition that Survicate's digital approach doesn't need:

First-time QR scan:

1. Customer scans QR code on product packaging or retail display
2. Linkbreakers detects this device hasn't provided feedback yet
3. NPS or CSAT survey is displayed
4. Response is captured and associated with the device
5. Intelligent routing happens automatically based on score

Repeat QR scan:

1. Same customer scans QR code again (repeat purchase, return visit)
2. Linkbreakers recognizes device already provided feedback
3. Survey is skipped automatically
4. Customer routes directly to support resources, reorder page, or thank you message
5. No survey fatigue or annoying repeat requests

Example: A regular customer visits your restaurant weekly. With Linkbreakers, they complete the NPS survey once, then subsequent QR scans from table tents route them directly to the menu or loyalty program. With Survicate's QR approach, they'd see the same survey every visit unless manually identified.

Why Survicate doesn't need this

Survicate's multi-channel approach tracks users through:

• Email surveys - Know who received survey by email address
• Website popups - Use cookies and user IDs to prevent re-asking
• In-app surveys - Authenticate users in your application
• User attributes - Track who has responded in your system

Survicate excels at digital identity tracking, but when someone scans a QR code anonymously, there's no digital identity to track, just a link click. Linkbreakers solves this with device-level intelligence specifically for QR scenarios.

Offline attribution and physical product feedback

Linkbreakers: Product and location-specific attribution

Every Linkbreakers NPS response includes comprehensive offline context:

Attribution Data	Business Value
Product SKU	"NPS 6 response came from Product A, not Product B - quality issue with specific line"
Retail location	"Store #47 has 15-point lower NPS than Store #23 - operational problems identified"
Event and booth	"Booth 12 at Conference A received average 8/10 rating, Booth 5 received 6/10"
Geographic region	"EU customers rate product experience 20 points higher than US customers"
Scan timestamp	"Lunch rush (12-2pm) generates more detractor responses at restaurants"
Device type	"Mobile scans from packaging, tablet scans from in-store kiosks show different patterns"

Real-world example - Product portfolio: You manufacture three product lines with QR codes on packaging:

• Premium line: 45 NPS responses, score 72, common praise: "exceptional quality"
• Standard line: 180 NPS responses, score 58, common complaint: "packaging difficult to open"
• Budget line: 90 NPS responses, score 51, common complaint: "instructions unclear"

This product-level attribution reveals which products need improvement and specific issues to address.

Real-world example - Multi-location retail: QR codes on table tents across 15 restaurant locations:

• Downtown locations: NPS 65, frequent feedback about "wait times" and "noise"
• Suburban locations: NPS 78, praise for "friendly staff" and "atmosphere"
• Airport location: NPS 42, complaints about "pricing" and "rushed service"

This location attribution identifies operational issues and best practices to replicate.

Survicate: Digital channel attribution

Survicate tracks comprehensive digital channel performance:

• Which email campaign generated NPS responses
• Which website pages triggered survey popups
• Which in-app screens prompted feedback
• User behavior and attributes before survey
• Survey completion rates by channel
• Response trends over time by segment

Survicate excels at understanding digital customer journeys and optimizing multi-channel programs.

What Survicate can't track from QR codes:

• Which physical product SKU drove the feedback
• Which retail store location had the interaction
• Which event booth or session generated responses
• Which print advertisement or physical material someone scanned

If you generate a QR link through Survicate, it's just a survey link, there's no physical product context, location detection, or offline attribution.

Intelligent routing based on feedback responses

Linkbreakers: Automated response-based actions with offline context

Linkbreakers enables real-time routing with product and location context:

NPS routing example:

• Promoters (9-10) → Route to Google review request with specific product/location context
• Passives (7-8) → Route to product education or related recommendations
• Detractors (0-6) → Route to customer support form pre-filled with product SKU and location, auto-create priority ticket

Product-specific routing:

• Premium product promoters → Route to referral program with high-value incentive
• Standard product detractors → Route to quality team with product details and batch number
• Budget product passives → Route to upgrade offer for premium line

Location-specific routing:

• High-performing store promoters → Route to Google review for that specific location
• Underperforming store detractors → Route to district manager notification with store context
• Specific complaints → Route to appropriate department (kitchen vs service vs cleanliness) with location data

All routing happens in real-time with complete offline attribution in the CRM/support ticket.

Survicate: Multi-channel workflow automation

Survicate offers sophisticated workflow automation across digital channels:

• Email follow-up sequences triggered by NPS scores
• CRM updates with customer sentiment and feedback
• Support ticket creation for detractors with survey context
• Slack/Teams notifications for specific feedback patterns
• Segment syncing to update customer attributes
• Marketing automation triggers based on satisfaction scores

Survicate's automation is powerful for digital multi-channel programs but doesn't include physical product SKUs, store locations, or event booth numbers in the workflow data.

Example: Survicate can tell your team "Customer John (john@email.com) gave NPS 3 from in-app survey." Linkbreakers can tell your team "Unknown customer at Store #47 gave NPS 3 about Product SKU-A123 at 2:30pm on Saturday."

Different contexts for different scenarios.

Multi-channel capabilities comparison

Survicate: Comprehensive omnichannel orchestration

Survicate excels at coordinating feedback across all digital touchpoints:

Email surveys:

• Schedule NPS campaigns to customer segments
• Trigger based on purchase history or lifecycle stage
• A/B test subject lines and survey timing
• Track completion rates and optimize send times

Website feedback:

• Popup surveys based on behavior and time on site
• Exit-intent surveys to understand abandonment
• Page-specific feedback collection
• Visitor targeting by traffic source or attributes

In-app surveys:

• Native mobile SDK for iOS and Android
• Trigger surveys at specific user journey points
• Feature-specific feedback collection
• Behavior-based survey timing

Multi-channel orchestration:

• Sequential surveys across channels
• Suppress surveys if recently answered
• Channel preference learning
• Consistent NPS tracking across touchpoints

This is Survicate's core strength, orchestrating feedback across the entire digital customer journey.

Linkbreakers: QR-first with intelligent digital integration

Linkbreakers focuses on QR-triggered feedback with smart follow-up:

• Primary channel: QR codes on physical products, packaging, retail displays, event materials
• Smart device detection: Optimal experience without survey fatigue
• Webhook integration: Push feedback with offline attribution to CRM and support systems
• Email automation: Trigger follow-up based on feedback scores and routing
• Marketing integration: Segment customers based on satisfaction and product feedback

Linkbreakers isn't competing with multi-channel platforms, it's optimized specifically for physical product and location feedback that Survicate treats as a supplementary channel.

QR code capabilities

Linkbreakers: Built-in QR generation with design control

Linkbreakers is purpose-built for QR feedback:

QR Feature	Feedback Application
Full design control	Match QR code to product packaging or brand aesthetic
Logo integration	Add brand logo to center of feedback QR codes
Color customization	Match QR colors to product line or location branding
Multiple formats	SVG for packaging design, PNG for print, WebP for digital
Dynamic codes	Update survey questions without reprinting packaging
Branded domains	Professional short links like feedback.yourbrand.com
QR templates	Standardized feedback QR designs across product portfolio

Example: Create product packaging QR codes with your logo in the center and brand colors. Update NPS questions seasonally or test different wording without reprinting packaging by using dynamic QR codes.

Survicate: External QR linking

Survicate generates basic QR codes as a distribution method:

• Create your survey in Survicate
• Generate standard black-and-white QR code linking to survey
• No QR design customization or branding
• No QR-specific analytics (just survey responses)
• QR is one of many distribution channels, not a core feature

For digital-first feedback programs where QR is supplementary, this is sufficient. For product packaging where brand aesthetics and offline attribution matter, Linkbreakers provides the QR-specific intelligence.

Real-world use case comparison

Product packaging feedback

With Linkbreakers:

• Print custom-designed QR codes on all product packaging
• First-time buyers complete NPS survey on initial scan
• Repeat customers skip survey, route to reorder page or support
• Track feedback by product SKU and manufacturing batch
• Route detractors to quality assurance with product details pre-filled
• Route promoters to review request with product context
• Measure which products have highest satisfaction scores
• Identify quality issues early through batch-level tracking

With Survicate:

• Create NPS survey and generate basic QR code link
• Every scan shows survey (no smart device detection for anonymous QR)
• No product SKU attribution or batch tracking
• Can't distinguish feedback between different products
• Require manual product identification in survey
• Strong multi-question surveys, weak product attribution
• Better for post-purchase email NPS after identifying customer

Restaurant and hospitality feedback

With Linkbreakers:

• Branded QR codes on table tents, receipts, or menus
• Collect immediate post-meal feedback with table/server attribution
• Smart detection prevents repeat surveys from regular customers
• Track feedback by location, shift time, day of week
• Route low ratings to manager notification in real-time with table context
• Route high ratings to Google/Yelp review requests for specific location
• Compare performance across multiple locations
• Identify operational issues by time of day and location

With Survicate:

• Create feedback survey distributed via QR or post-visit email
• No table or server attribution from anonymous QR scans
• Regular customers see survey every visit (survey fatigue)
• Strong for post-visit email NPS with customer identity
• Better for follow-up surveys than in-restaurant immediate feedback
• Excellent for tracking NPS trends over time by customer segment

Event and trade show feedback

With Linkbreakers:

• Create branded QR codes for each booth or session
• Collect immediate post-interaction feedback
• Track ratings by booth location, time slot, and session topic
• Route detractors to on-site support or speaker follow-up
• Route promoters to content downloads or meeting scheduling
• Compare booth performance across multiple events
• Identify which sessions or topics resonate most
• Export feedback with complete booth and session attribution

With Survicate:

• Create post-event email NPS campaign sent to attendees
• Or generate QR link distributed at event
• No booth-level or session-level attribution from anonymous QR scans
• Can't compare real-time performance across booths
• Excellent for comprehensive post-event follow-up surveys
• Better for relationship NPS than transactional event feedback

Pricing and value comparison

Survicate pricing

• Basic: $79/month - 100 responses/month, email & website surveys
• Pro: $149/month - Unlimited responses, all channels, logic, integrations
• Business: Custom pricing - Advanced features, team collaboration
• Enterprise: Custom pricing - Dedicated support, SLAs, security

Pricing scales with response volume and channel access. Multi-channel capabilities come at premium tiers.

Linkbreakers pricing

Linkbreakers pricing centers on QR codes and feedback interactions:

• QR code generation with full design control
• Unlimited survey questions and conditional logic
• Smart device detection included
• Comprehensive offline attribution
• Geographic routing and intelligent follow-up
• Custom branded domains
• Webhook integrations for CRM and automation

For physical product feedback and in-person experiences where you need offline attribution, Linkbreakers provides focused value without paying for multi-channel features you don't use.

Integration and automation

Linkbreakers integrations

• Webhook automation - Push feedback with product/location context to any system
• CRM integration - Update customer records with satisfaction scores and offline attribution
• Support ticket creation - Auto-create tickets for detractors with product SKU and location details
• Marketing automation - Trigger campaigns based on feedback scores and product context
• Custom domains - Branded feedback URLs for professionalism
• API access - Programmatic survey management and data export with offline attribution

Survicate integrations

• Native integrations: HubSpot, Salesforce, Intercom, Slack, Segment, Google Analytics
• Email platforms: Mailchimp, ActiveCampaign, Customer.io
• Support systems: Zendesk, Freshdesk, Help Scout
• Zapier: Extended integration ecosystem
• Webhooks: Custom integrations
• API: Programmatic survey management

Survicate has more pre-built integrations for digital marketing tools. Linkbreakers includes unique offline attribution data (product SKU, store location, booth number) in all integrations that Survicate can't capture from anonymous QR scans.

Frequently Asked Questions

Can Survicate do QR-based feedback?

Yes, Survicate can generate a QR code that links to your survey. However, you won't get QR design customization, smart device detection, offline attribution, or location-based routing. Survicate treats QR as a simple distribution link, while Linkbreakers treats it as the primary feedback mechanism with QR-specific intelligence.

What is smart device detection and why does it matter?

Smart device detection prevents survey fatigue by recognizing when someone has already provided feedback from their device. This is critical for repeat customers scanning product packaging, regular restaurant visitors, or frequent shoppers. Survicate's multi-channel approach uses email/user identity instead, which works for digital channels but not anonymous QR scans.

Can Linkbreakers track which specific product drove feedback?

Yes, create unique QR codes for each product SKU or use dynamic attribution. Every NPS response includes product context, letting you compare satisfaction across your product portfolio and identify which items need improvement. Survicate can't provide this from QR scans without manual product identification in the survey.

How does Linkbreakers route detractors versus promoters?

Automatically based on NPS scores with complete product/location context. Configure workflows to route detractors (0-6) to customer support with product SKU pre-filled, passives (7-8) to educational content, and promoters (9-10) to review request pages for specific locations. Survicate offers similar routing but without offline attribution data.

Which platform is better for multi-location retail feedback?

Linkbreakers for in-store QR feedback with automatic location attribution. Survicate for post-visit email NPS campaigns where you know customer identity. Linkbreakers excels at tracking which stores drive feedback and routing to location-specific actions. Survicate excels at longitudinal NPS tracking over customer lifetime.

Can I use Linkbreakers for event and trade show feedback?

Yes, this is a core use case. Create branded QR codes for each booth or session, collect immediate feedback, route responses appropriately, and compare performance across events. You get booth-level attribution that Survicate can't provide from anonymous QR scans.

What if I need both digital NPS programs AND physical product feedback?

Use both strategically: Survicate for multi-channel digital NPS programs tracking customer satisfaction over lifetime; Linkbreakers for physical product, retail, and event feedback where offline attribution and smart device detection matter. Many companies use specialized tools for different feedback scenarios.

Does Linkbreakers support in-app or website surveys like Survicate?

No, Linkbreakers focuses specifically on QR-triggered feedback from physical products and locations. If you need in-app NPS, website popups, or email survey orchestration, Survicate is the better choice. If you need physical product feedback with offline attribution, Linkbreakers is the better choice.

Can I customize QR code design for brand consistency on packaging?

With Linkbreakers yes, full control over colors, shapes, logos, and format to match your product design. Survicate generates basic black-and-white QR codes without customization. For product packaging where brand aesthetics matter, Linkbreakers provides the design control you need.

How do I prevent survey fatigue from repeat customers scanning QR codes?

Linkbreakers' smart device detection automatically skips surveys for devices that already provided feedback, routing them directly to relevant content or offers. Survicate doesn't offer this QR-specific feature, you'd need to use email-based NPS campaigns where you can track customer identity.

Conclusion: Choose based on your feedback program needs

Choose Survicate if you need:

• Multi-channel feedback orchestration across email, web, in-app, and mobile
• Customer journey-based survey triggering and behavioral targeting
• Digital product NPS for SaaS, web apps, or mobile applications
• Robust pre-built integrations with marketing and CRM platforms
• Benchmarking data and industry comparisons
• Comprehensive digital customer experience programs

Choose Linkbreakers if you need:

• Physical product feedback from packaging QR codes with product attribution
• Retail and hospitality in-person experience surveys with location tracking
• Event and trade show booth-level feedback tracking and comparison
• Smart device detection to prevent survey fatigue from repeat scans
• Offline attribution for products, locations, events, and booths
• Intelligent routing with complete product and location context
• Branded QR code design for aesthetic consistency on packaging

The platforms serve complementary feedback scenarios. Survicate excels at multi-channel digital NPS programs with sophisticated journey-based orchestration. Linkbreakers excels at QR-triggered feedback from physical products, retail experiences, and in-person interactions where offline attribution and smart device detection drive actionable insights.

For businesses collecting feedback from physical products, retail locations, or events, where knowing which product, store, or booth drove each response matters, Linkbreakers provides the QR-specific intelligence and offline attribution that multi-channel platforms weren't designed to offer.