A visitor in Linkbreakers is a recognized client who scans a QR code and goes through the workflow system. Think of a visitor as a unified identity
that brings together all the interactions a person has with your campaigns, regardless of the device they use or the number of times they engage. It may be called the audience, identity, or customer in some CRMs; the idea is the same overall.
The visitor section is available from the dashboard.
Visitors are identified by a unique identifier, such as an email address or phone number.
This identifier serves as the key that connects all of a person's activities across different devices and touchpoints. Whether someone scans your QR code on their phone, tablet, or any other device, Linkbreakers can recognize them as the same visitor if they provide the same contact information.
Visitor recognition happens in two primary ways.
As users progress through Linkbreakers' internal workflow system, they naturally provide identifying information at various
stages. This could be during sign-ups, form submissions, or other interactive elements within the platform's ecosystem.
For businesses with existing systems, visitors can be recognized through Linkbreakers' API. This allows you to connect visitor data from your own applications, websites, or third-party platforms, creating a comprehensive view of user interactions even outside the Linkbreakers environment.
For example, activating conversion tracking and using LBID is a good example of how to integrate with external systems.
By aggregating devices and events under a single visitor profile, Linkbreakers provides powerful capabilities:
- Cross-device tracking: Know that the person who scanned your QR code on their phone is the same person who later engaged on their laptop
- Complete journey mapping: See the full path from initial QR scan to final conversion
- Direct communication: Contact visitors directly through their email or phone number
- List building: Create targeted mailing lists based on visitor behavior and preferences
- Campaign attribution: Understand which campaigns drive the most valuable visitor engagement
This visitor-centric approach transforms anonymous QR code scans into meaningful customer relationships, enabling more effective marketing campaigns and better customer experiences.
