--- title: "What's a media?" description: "Learn what media means in Linkbreakers - the central image that appears in your QR codes and on landing pages, helping with visual branding and recognition." canonical: "https://linkbreakers.com/help/article/whats-a-media" last-updated: 2026-10-18 --- # What's a media? > Learn what media means in Linkbreakers - the central image that appears in your QR codes and on landing pages, helping with visual branding and recognition. ## Short answer This article explains what's a media with practical guidance, limits, and implementation details so you can apply it consistently. In Linkbreakers, a **media** is simply the central image that appears in your QR codes and on your landing pages. It serves as visual branding and helps people recognize your content at a glance. Media also covers page theme images and the PDFs, images and MP4 videos that [Open media steps](/help/article/how-to-share-media-from-a-qr-code) hand to visitors. All of it lives in your workspace's [media library](/help/article/your-media-library-kinds-where-its-used-and-storage), with a kind (image, PDF or video) and a share of your plan's storage. The same media can be used in several places at once: as a QR code logo, a page theme background cover, badge or footer logo, and by an Open media step. ## Quick summary - Understand that media is the central image in QR codes and landing pages for visual branding - Choose an accepted image format: PNG, JPEG, WebP or SVG - Design square or circular images with good contrast for optimal QR code scanning - Upload and optimize media through campaign settings for automatic positioning - Maintain brand consistency across campaigns using the same media images - Test QR codes to ensure media doesn't interfere with scanning functionality ## What is media used for? Media images help make your QR codes more visually appealing and brand-recognizable. Instead of plain black and white QR codes, you can add your logo, product image, or any visual element that represents your campaign. ### Visual branding Your media image appears in the center of your QR code, making it instantly recognizable as coming from your brand or campaign. This helps build trust and recognition when people see your QR codes. ### Landing page integration The same media image also appears on your landing pages, creating visual consistency between the QR code and the destination experience. ## One copy of each file A workspace holds each file once. If you upload a file your media library already has, even under another name, Linkbreakers does not store a second copy: the dashboard shows **Already in your media library** and uses the media you already have. It counts toward storage once. ## Replacing a media To put a new version in place, use **Replace file** on the media in the [media library](/help/article/your-media-library-kinds-where-its-used-and-storage). The media keeps its place everywhere it is used: Open media steps hand out the new file and page themes show the new cover, badge or footer logo from the next visit. QR codes keep their own copy of their logo, so a QR code never changes by surprise; it keeps its current logo and is no longer linked to that media. A replacement that a use cannot take, such as a PDF in place of a page theme's cover image, is refused with the reason. ## Supported image formats Linkbreakers supports common image formats for media: - **JPEG/JPG** - Best for photographs and complex images - **PNG** - Best for logos and images with transparency - **WebP** - Modern format with excellent compression - **SVG** - Vector logos that stay sharp at any size Images used as a QR code logo or a page theme image are limited to 3 MB each. Images opened by an Open media step can go up to 10 MB. ## Best practices for media images ### Size and quality - Use high-resolution images that will look crisp when scaled down in QR codes - Square or circular images work best as they fit well in the QR code center - Keep file sizes reasonable for fast loading ### Design considerations - Ensure good contrast between your image and the QR code pattern - Simple, clear designs work better than complex detailed images - Test your QR codes to ensure they still scan properly with your media ### Brand consistency - Use consistent media across related campaigns - Consider how your image will look at small sizes - Maintain your brand colors and style guidelines ## How to add media to your campaigns When creating or editing a campaign in Linkbreakers, you can upload your media image through the campaign settings. The system will automatically optimize and position it within your QR code design. ## Frequently Asked Questions ### Do I need to add media to every QR code? No, media is optional. QR codes work perfectly fine without central images, but adding media can improve branding and visual appeal. ### Will adding media affect QR code scanning? When properly implemented, media should not interfere with QR code scanning. Linkbreakers automatically adjusts the placement and size to maintain scanability. ### Can I change the media after creating a campaign? Yes. Pick another image in the QR code design to change a QR code's logo. To update a PDF, image or video that Open media steps or page themes show, use **Replace file** in the media library: everything using that media shows the new file, while QR code logos keep their current image. ### What happens if I upload the same image twice? Nothing is stored twice. The dashboard reads **Already in your media library** and uses the media you already have. ### What happens if my media image is too large? Linkbreakers automatically optimizes and resizes uploaded images to ensure optimal performance and QR code functionality. ### Can I use the same media across multiple campaigns? Absolutely. Pick the same image from your media library wherever you need it. It counts toward storage once, and the media library shows every place it is used under **Used as**. ## Limits and caveats - Feature availability and limits can vary by plan and workspace setup. - Results depend on correct implementation, attribution setup, and data quality controls. - Regulatory and privacy obligations vary by jurisdiction and use case.