What's a media?

Short answer

This article explains what's a media with practical guidance, limits, and implementation details so you can apply it consistently.

In Linkbreakers, a media is simply the central image that appears in your QR codes and on your landing pages. It serves as visual branding and helps people recognize your content at a glance.

Quick summary

• Understand that media is the central image in QR codes and landing pages for visual branding
• Choose appropriate image formats like JPEG, PNG, GIF, or WebP for different use cases
• Design square or circular images with good contrast for optimal QR code scanning
• Upload and optimize media through campaign settings for automatic positioning
• Maintain brand consistency across campaigns using the same media images
• Test QR codes to ensure media doesn't interfere with scanning functionality

What is media used for?

Media images help make your QR codes more visually appealing and brand-recognizable. Instead of plain black and white QR codes, you can add your logo, product image, or any visual element that represents your campaign.

Visual branding

Your media image appears in the center of your QR code, making it instantly recognizable as coming from your brand or campaign. This helps build trust and recognition when people see your QR codes.

Landing page integration

The same media image also appears on your landing pages, creating visual consistency between the QR code and the destination experience.

Supported image formats

Linkbreakers supports common image formats for media:

• JPEG/JPG - Best for photographs and complex images
• PNG - Best for logos and images with transparency
• GIF - Supported for animated content
• WebP - Modern format with excellent compression

Best practices for media images

Size and quality

• Use high-resolution images that will look crisp when scaled down in QR codes
• Square or circular images work best as they fit well in the QR code center
• Keep file sizes reasonable for fast loading

Design considerations

• Ensure good contrast between your image and the QR code pattern
• Simple, clear designs work better than complex detailed images
• Test your QR codes to ensure they still scan properly with your media

Brand consistency

• Use consistent media across related campaigns
• Consider how your image will look at small sizes
• Maintain your brand colors and style guidelines

How to add media to your campaigns

When creating or editing a campaign in Linkbreakers, you can upload your media image through the campaign settings. The system will automatically optimize and position it within your QR code design.

Frequently Asked Questions

Do I need to add media to every QR code?

No, media is optional. QR codes work perfectly fine without central images, but adding media can improve branding and visual appeal.

Will adding media affect QR code scanning?

When properly implemented, media should not interfere with QR code scanning. Linkbreakers automatically adjusts the placement and size to maintain scanability.

Can I change the media after creating a campaign?

Yes, you can update the media image for any campaign. The QR code will automatically update to reflect the new image.

What happens if my media image is too large?

Linkbreakers automatically optimizes and resizes uploaded images to ensure optimal performance and QR code functionality.

Can I use the same media across multiple campaigns?

Absolutely. You can reuse media images across different campaigns to maintain consistent branding.

Limits and caveats

• Feature availability and limits can vary by plan and workspace setup.
• Results depend on correct implementation, attribution setup, and data quality controls.
• Regulatory and privacy obligations vary by jurisdiction and use case.