A Pinterest QR code is designed to make it easy for users to access a Pinterest profile, board, or pin instantly by scanning a single code. It is commonly used by brands, creators, and businesses who want to drive inspiration, discovery, and traffic on Pinterest.

This type of QR code is especially effective for visual-first content such as design ideas, fashion, home decor, recipes, and lifestyle inspiration. By guiding users directly to Pinterest, it helps turn offline interest or external exposure into saves, clicks, and long-term engagement on a platform built around exploration and planning.

Because Pinterest content often has a long lifespan and strong search visibility, a Pinterest QR code is a practical tool for promoting evergreen content across both physical and digital touchpoints.