Physical Advertising & Marketing

Location-Based Advertising

Track which physical advertising locations drive the most customer engagement and conversions

Clearance Heroes advertising bike with QR code

Featured Example

Clearance Heroes, a property clearance business in the UK, uses eye-catching advertising bikes placed in high-footfall locations. Each bike features a unique Linkbreakers QR code that tracks which locations generate the most scans, enquiries, and booked jobs, providing measurable ROI from physical advertising.

The Challenge

Physical advertising like billboards, posters, and branded vehicles has always been difficult to measure. Traditional advertising cannot tell you which specific locations drive customer action, making it nearly impossible to optimize placement strategy or justify marketing spend. Businesses are left guessing which areas and placements are most effective.

The Solution

Clearance Heroes places distinctive blue advertising bikes in high-footfall residential and town center locations across the UK. Each bike displays a unique Linkbreakers QR code that directs customers to their website. By tracking scans per location, they can measure which placements attract the most attention, generate enquiries, and ultimately lead to booked jobs. This transforms passive advertising into measurable, data-driven marketing.

Key Benefits

24/7
Passive Advertising
Per-Location
Performance Tracking
100%
Measurable ROI
Unique
QR Codes Per Location

Key Features Used

Location-Based Tracking

Each advertising bike has its own unique QR code, allowing precise tracking of which locations generate the most customer engagement. Geographic data reveals scan patterns and helps identify the most valuable placements.

Performance Measurement

Track the full customer journey from scan to website visit to enquiry to booked job. This end-to-end visibility helps understand which locations not just attract attention, but drive actual business results.

Data-Driven Placement Strategy

Analytics reveal which areas and placements are most effective, guiding where to position future advertising and marketing efforts. Move bikes from low-performing to high-performing locations based on real data.

Optimized Marketing Spend

QR tracking provides measurable ROI from physical advertising that traditional methods cannot. Justify marketing spend by showing exactly which placements generate enquiries and booked jobs.

Continuous Passive Advertising

Unlike digital ads that stop when you stop paying, these bikes work continuously 24/7 in high-visibility locations, generating ongoing awareness and customer enquiries with trackable performance.

Customer Behavior Insights

Understand customer demographics, scan times, and engagement patterns per location. This behavioral data helps refine both advertising placement and overall marketing strategy.

Implementation Showcase

Clearance Heroes advertising bike close-up

Eye-Catching Advertising Bikes

Distinctive blue bikes attract attention in residential and town center locations. The prominent QR code makes it easy for potential customers to scan and learn more about property clearance services. The unique branding creates memorable visibility that traditional advertising cannot match.

Advertising bike in high-footfall location

Strategic High-Footfall Placement

Bikes are positioned in high-traffic residential and town center areas where they maximize visibility and customer reach. Each location's unique QR code allows tracking of which placements generate the most scans and conversions, enabling data-driven optimization of advertising strategy.

"These bikes act as passive advertising that works continuously, and Linkbreakers allows us to measure performance in a way that traditional physical advertising usually cannot. We can track which locations generate the most scans, enquiries and ultimately booked jobs. Extremely useful for helping us understand which areas and placements are most effective, and guide where we position future advertising and marketing efforts."
Robert MurphyClearance Heroes

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