Yes, you can absolutely make QR codes trackable by using dynamic QR code technology instead of static QR generators.
How to create trackable QR codes
Making QR codes trackable requires:
- Dynamic QR platform like Linkbreakers
- Shortened tracking URL instead of direct links
- Analytics system to collect scan data
- Dashboard access to view metrics
The process takes minutes and provides comprehensive tracking capabilities.
Static vs trackable QR codes
Static QR codes:
- Link directly to destinations
- Cannot collect analytics
- Unchangeable after creation
- No tracking capabilities
Trackable QR codes:
- Use intermediary tracking URLs
- Collect detailed scan analytics
- Can be updated anytime
- Provide comprehensive metrics
Setting up tracking
To make your QR codes trackable:
- Create an account with a tracking platform
- Input your destination URL
- Generate the QR code (automatically trackable)
- Download and deploy anywhere you need tracking
Tracking capabilities
Trackable QR codes capture:
- Scan counts and timing patterns
- Geographic data (country, region, city)
- Device information (mobile/desktop, OS type)
- Network details (ISP, connection method)
- Campaign attribution through UTM parameters
Advanced tracking features
Enhanced tracking includes:
- Real-time monitoring through live dashboards
- Custom UTM parameters for campaign tracking
- Webhook notifications for instant alerts
- API access for custom integrations
- Export capabilities for detailed analysis
Retroactive tracking limitations
Important restrictions:
- Cannot upgrade existing static QR codes
- Must create new trackable versions
- Requires reprinting materials with old codes
- No historical data from static code period
Use cases for trackable QR codes
Common applications:
- Marketing campaigns to measure effectiveness
- Event management for attendance tracking
- Retail analytics across store locations
- Business cards to track networking success
- Product packaging for engagement insights
Privacy and compliance
Trackable QR codes must:
- Respect user privacy with anonymous tracking
- Comply with regulations (GDPR, CCPA)
- Disclose tracking practices transparently
- Provide data control options where required
Frequently asked questions
Can I make my existing QR code trackable? No. You need to create a new trackable QR code through a dynamic platform. Static codes cannot be upgraded to include tracking capabilities.
Do trackable QR codes cost money? Many platforms offer free tiers with basic tracking. Paid plans provide unlimited scans, extended data retention, and advanced features.
Will users know the QR code is trackable? Yes. Trackable QR codes show shortened URLs when scanned, indicating they go through a tracking system before reaching the final destination.
About the Author
Laurent Schaffner
Founder & Engineer at Linkbreakers
Passionate about building tools that help businesses track and optimize their digital marketing efforts. Laurent founded Linkbreakers to make QR code analytics accessible and actionable for companies of all sizes.
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