Can you make a QR code trackable?

Yes, you can create trackable QR codes using dynamic QR technology. Learn how to add analytics and monitoring to your QR code campaigns.

Dashboard
2 min read
By Laurent Schaffner
Updated December 7, 2025

Yes, you can absolutely make QR codes trackable by using dynamic QR code technology instead of static QR generators.

How to create trackable QR codes

Making QR codes trackable requires:

  1. Dynamic QR platform like Linkbreakers
  2. Shortened tracking URL instead of direct links
  3. Analytics system to collect scan data
  4. Dashboard access to view metrics

The process takes minutes and provides comprehensive tracking capabilities.

Static vs trackable QR codes

Static QR codes:

  • Link directly to destinations
  • Cannot collect analytics
  • Unchangeable after creation
  • No tracking capabilities

Trackable QR codes:

  • Use intermediary tracking URLs
  • Collect detailed scan analytics
  • Can be updated anytime
  • Provide comprehensive metrics

Setting up tracking

To make your QR codes trackable:

  1. Create an account with a tracking platform
  2. Input your destination URL
  3. Generate the QR code (automatically trackable)
  4. Download and deploy anywhere you need tracking

Tracking capabilities

Trackable QR codes capture:

  • Scan counts and timing patterns
  • Geographic data (country, region, city)
  • Device information (mobile/desktop, OS type)
  • Network details (ISP, connection method)
  • Campaign attribution through UTM parameters

Advanced tracking features

Enhanced tracking includes:

  1. Real-time monitoring through live dashboards
  2. Custom UTM parameters for campaign tracking
  3. Webhook notifications for instant alerts
  4. API access for custom integrations
  5. Export capabilities for detailed analysis

Retroactive tracking limitations

Important restrictions:

  • Cannot upgrade existing static QR codes
  • Must create new trackable versions
  • Requires reprinting materials with old codes
  • No historical data from static code period

Use cases for trackable QR codes

Common applications:

  • Marketing campaigns to measure effectiveness
  • Event management for attendance tracking
  • Retail analytics across store locations
  • Business cards to track networking success
  • Product packaging for engagement insights

Privacy and compliance

Trackable QR codes must:

  • Respect user privacy with anonymous tracking
  • Comply with regulations (GDPR, CCPA)
  • Disclose tracking practices transparently
  • Provide data control options where required

Frequently asked questions

Can I make my existing QR code trackable? No. You need to create a new trackable QR code through a dynamic platform. Static codes cannot be upgraded to include tracking capabilities.

Do trackable QR codes cost money? Many platforms offer free tiers with basic tracking. Paid plans provide unlimited scans, extended data retention, and advanced features.

Will users know the QR code is trackable? Yes. Trackable QR codes show shortened URLs when scanned, indicating they go through a tracking system before reaching the final destination.

About the Author

LS

Laurent Schaffner

Founder & Engineer at Linkbreakers

Passionate about building tools that help businesses track and optimize their digital marketing efforts. Laurent founded Linkbreakers to make QR code analytics accessible and actionable for companies of all sizes.