How to use country conditions?

Route visitors to different destinations based on their geographic location using country-based workflow conditions.

Quick summary

• Route visitors to country-specific content automatically
• Support multiple languages and regional experiences
• Comply with regional legal requirements
• Create targeted marketing campaigns by geography
• Combine with other conditions for sophisticated routing
• Set fallback destinations for unmatched countries

Overview

Country conditions enable geographic routing based on visitor location, automatically directing people to region-specific content without manual intervention. Whether you need localized websites, language-specific resources, or region-based compliance messages, country conditions make global QR code campaigns simple.

How country conditions work

When a visitor scans your QR code, Linkbreakers detects their country using IP geolocation. The country condition then routes them to the appropriate destination based on their ISO 3166-1 alpha-2 country code (e.g., "US", "FR", "GB").

Setting up country conditions

Step 1: Access your workflow editor

1. Log in to your Linkbreakers dashboard
2. Navigate to QR Codes
3. Create a new QR Code or edit an existing one
4. Open the workflow editor

Step 2: Add a country condition

1. Click between existing steps where you want geographic routing
2. Select "Country Condition" from the condition types
3. You'll see options to configure country-specific routes

Step 3: Configure country routing

1. Add countries using their two-letter ISO codes (US, GB, FR, DE, etc.)
2. For each country, connect to the appropriate workflow step
3. Configure a fallback (else) destination for countries not explicitly listed

Example configuration:

• US: Route to English website (example.com/us)
• FR: Route to French website (example.com/fr)
• DE: Route to German website (example.com/de)
• GB: Route to UK-specific content (example.com/uk)
• Fallback: Route to international website (example.com)

Step 4: Test your routing

Use a VPN or proxy to test routing from different countries, or check your analytics to verify visitors are routed correctly.

Common use cases

Multi-language websites

Challenge: Direct visitors to their language-specific website automatically.

Solution: Route based on country to language-appropriate domains or subdirectories.

Setup:

• ES, MX, AR: Route to Spanish site
• FR, BE, CA: Route to French site
• DE, AT, CH: Route to German site
• Fallback: Route to English site

Regional compliance

Challenge: Show different privacy policies or terms based on visitor jurisdiction.

Solution: Route to region-specific legal documents.

Setup:

• EU countries (FR, DE, IT, ES, etc.): Route to GDPR-compliant form
• US: Route to US privacy policy version
• Fallback: Route to general terms

Geo-targeted promotions

Challenge: Run country-specific marketing campaigns with a single QR code.

Solution: Route to country-appropriate landing pages with local offers.

Setup:

• US: Black Friday promotion (USD pricing)
• UK: Black Friday promotion (GBP pricing)
• AU: Australian-specific offers (AUD pricing)
• Fallback: International pricing page

Regional customer support

Challenge: Direct customers to their local support resources.

Solution: Route to country-specific support centers.

Setup:

• US, CA: North America support portal
• GB, IE: UK/Ireland support portal
• AU, NZ: APAC support portal
• Fallback: Global support form

Event localization

Challenge: Single QR code on global product packaging leading to local events.

Solution: Route to country-specific event information.

Setup:

• US: Route to US event calendar
• FR: Route to French event calendar
• JP: Route to Japan event calendar
• Fallback: Route to virtual/global events

Store locator

Challenge: Help visitors find the nearest physical location.

Solution: Route to country-specific store locator pages.

Setup:

• US: Route to US store locator
• CA: Route to Canada store locator
• MX: Route to Mexico store locator
• Fallback: Route to international dealer finder

Best practices

Always set a fallback: Configure a meaningful fallback destination for visitors from countries not explicitly listed. This ensures everyone has a valid experience.

Group similar regions: For countries sharing the same language or content, route them to the same destination to simplify management.

Test with VPN: Verify your country routing works correctly by testing from different geographic locations using VPN services.

Consider language vs. location: Not all visitors in a country speak the primary language. Consider offering language selection on landing pages.

Use with other conditions: Combine country conditions with scheduler conditions (business hours by region) or scan/rescan conditions (localized onboarding).

Monitor analytics: Track which countries generate the most scans and optimize those paths first.

Keep codes updated: Review your country routing periodically to ensure destinations remain relevant and accessible.

Handle edge cases: Consider how you'll handle territories, disputed regions, or visitors using VPNs.

Advanced patterns

Cascade routing

Combine country condition with subsequent conditions:

1. Country condition: Route to regional workflows
2. Within each region: Apply time-based or scan/rescan conditions
3. Result: Highly targeted, context-aware experiences

Regional A/B testing

Test different approaches in specific markets:

• US: Route to experimental landing page
• Other countries: Route to standard landing page
• Result: Safe testing in limited markets

Compliance layering

Stack conditions for regulatory compliance:

1. Country condition: Identify region
2. If EU: Show GDPR consent form
3. If California: Show CCPA notice
4. Other regions: Standard privacy notice

Frequently asked questions

How accurate is country detection?

Country detection uses IP geolocation, which is highly accurate (95%+) for country-level identification. Accuracy may be lower for mobile networks or VPN users.

What happens if country detection fails?

If country detection fails or is unavailable, the visitor is routed to your fallback (else) destination. Always configure a meaningful fallback.

Can I route based on state or city?

Country conditions work at the country level using ISO country codes. For more granular geographic routing, you'll need custom implementations or additional tools.

How do I handle VPN users?

VPN users appear to be from the VPN server's country, not their actual location. There's no reliable way to detect VPN usage, so design fallback experiences that work universally.

Can I use full country names instead of codes?

The system uses ISO 3166-1 alpha-2 country codes (US, GB, FR, etc.) for standardization. Use a reference list to find codes for specific countries.

Does country routing work with custom domains?

Yes! Country conditions work regardless of whether you're using Linkbreakers domains or custom branded domains.

Can I route EU countries as a group?

You can route each EU country individually to the same destination. For easier management, list all EU country codes and connect them to your GDPR-compliant workflow.

How do I test country routing without traveling?

Use VPN services to test from different geographic locations, or check your workflow analytics to verify real-world routing behavior.

Can visitors override country-based routing?

Country routing happens automatically at the workflow level. To allow manual override, include language or region selection links on your landing pages.

Do country conditions affect SEO?

Country conditions route visitors client-side after the QR scan, so they don't directly impact SEO. However, ensure your destination pages follow SEO best practices for their respective markets.

Conclusion

Country conditions enable sophisticated geographic routing that adapts QR code experiences to visitor location automatically. Whether you're managing multi-language content, ensuring regional compliance, or running geo-targeted campaigns, country-based routing eliminates manual work while improving visitor relevance.

Ready to create location-aware QR code experiences? Head to your dashboard and add country conditions to your workflows today.