Comprehensive overview of data collection practices in Linkbreakers, including visitor tracking, device information, geolocation data, and privacy controls for marketing campaigns.
Understanding what data gets collected helps you make informed decisions about privacy, compliance, and campaign optimization. Linkbreakers provides transparency about data collection while giving you control over how much information to gather.
Different campaigns require different levels of data collection. A simple awareness campaign might need basic click tracking, while lead generation requires detailed visitor profiles and behavior analysis.
The platform's flexible data collection approach lets you balance privacy considerations with marketing effectiveness based on your specific goals and legal requirements.
Linkbreakers implements a configurable data collection framework with three distinct levels: None, Basic, and Advanced. Each level determines what information the platform captures when someone interacts with your campaigns.
This tiered approach accommodates diverse privacy requirements and use cases. Privacy-conscious campaigns can minimize data collection while comprehensive lead generation initiatives can gather detailed visitor insights.
You configure data collection levels per campaign, not workspace-wide. This granular control means some campaigns can collect extensive data while others maintain minimal footprints.
The "None" setting collects only essential technical information required for basic functionality. This level prioritizes privacy while maintaining core campaign capabilities.
Data collected at None level includes:
Even at the None level, some data collection remains necessary for technical operations like preventing abuse, ensuring service reliability, and providing basic campaign metrics.
This level suits campaigns where privacy concerns outweigh analytical benefits or where legal requirements mandate minimal data collection.
Basic data collection provides comprehensive campaign analytics while respecting visitor privacy. This level captures information commonly collected by web analytics platforms.
Basic level data includes:
Basic collection enables meaningful campaign optimization without invasive tracking. You can understand audience demographics, popular devices, and geographic distribution patterns.
This level works well for most marketing campaigns where you need actionable insights but don't require detailed visitor profiling.
Advanced data collection enables sophisticated visitor analysis and lead scoring. This level gathers detailed behavioral and technical information for comprehensive campaign optimization.
Advanced level expands basic collection with:
Advanced collection powers lead scoring algorithms that assess visitor quality and engagement potential. This data helps identify high-value prospects and optimize conversion workflows.
Use advanced collection for lead generation campaigns, B2B initiatives, or scenarios where detailed visitor intelligence justifies comprehensive data gathering.
Linkbreakers creates unique visitor profiles to track behavior across multiple interactions with your campaigns. This visitor-centric approach provides deeper insights than simple click counting.
The platform generates unique visitor identifiers (Visitor IDs) that persist across multiple QR code scans and link clicks. These identifiers enable cohort analysis and visitor journey tracking.
Visitor IDs use probabilistic matching based on device characteristics, network information, and behavioral patterns. This approach balances tracking capability with privacy considerations.
The system respects browser privacy features and doesn't rely on persistent cookies for visitor identification. This methodology works even when visitors clear cookies or use privacy-focused browsers.
Visitors interacting with multiple campaigns within your workspace receive consistent identification across all touchpoints. This comprehensive view reveals visitor engagement patterns and campaign overlap.
Cross-campaign data enables sophisticated analysis including:
This holistic approach provides deeper insights than isolated campaign metrics while maintaining visitor privacy through anonymized identification.
For campaigns using Advanced data collection, visitor profiles feed into lead scoring algorithms that assess engagement quality and conversion potential.
Lead scoring analyzes multiple factors:
These scores help prioritize follow-up efforts and personalize visitor experiences based on conversion likelihood.
Location intelligence helps optimize campaign targeting and understand audience distribution. Linkbreakers derives geographic information from IP addresses without requiring GPS permissions.
The platform uses IP address geolocation databases to determine visitor locations at country, state/region, and city levels. This approach provides useful geographic insights without invasive location tracking.
Geolocation accuracy varies by region and internet provider. Urban areas typically provide city-level accuracy while rural locations might only resolve to state or regional levels.
VPN usage and corporate networks can affect location accuracy. The platform accounts for these factors when possible but geographic data should be interpreted as approximate rather than precise.
Browser language preferences and time zone settings provide additional demographic context without explicit visitor input. This information helps optimize campaign timing and content localization.
Language detection reveals audience linguistic preferences while time zone data enables optimal engagement timing analysis. Combined with geographic information, these insights support international campaign planning.
All geographic and demographic data collection respects visitor privacy through aggregation and anonymization. Individual visitor locations aren't stored in identifiable formats.
The platform complies with major privacy regulations including GDPR requirements for data minimization and purpose limitation. Geographic data serves legitimate marketing analytics purposes without creating privacy risks.
Understanding visitor technology helps optimize campaigns for different devices and identify potential accessibility issues or performance problems.
The platform captures device specifications including screen resolution, operating system, browser type, and available memory. This information guides technical optimization decisions.
Hardware detection reveals audience technology preferences and identifies potential accessibility considerations. Campaigns can adapt to serve different device capabilities appropriately.
Software information helps identify browser compatibility issues and optimize QR code and landing page performance across different platforms.
Connection type detection (WiFi, cellular, ethernet) and basic bandwidth measurements provide insights into visitor context and experience quality.
Network analysis helps explain campaign performance variations and identifies opportunities for technical optimization. Slow connections might require simplified workflows or optimized content delivery.
Connection quality data also supports geographic analysis by revealing infrastructure patterns in different regions or demographic segments.
Touch screen detection, interaction capabilities, and assistive technology indicators help ensure campaigns remain accessible to diverse audiences.
This information guides workflow design decisions and identifies potential barriers to campaign completion. Accessibility insights support inclusive marketing approaches that serve all visitors effectively.
Campaign workflows generate detailed interaction data that reveals visitor behavior patterns and optimization opportunities.
The platform tracks visitor progress through multi-step workflows including form completions, password gate interactions, and conversion events.
Step-by-step analysis reveals where visitors encounter friction and which workflow elements drive successful conversions. This data guides optimization efforts and workflow redesign decisions.
Completion tracking also supports A/B testing initiatives where different workflow versions compete for conversion performance.
When workflows include forms, the platform can track field completion rates, abandonment patterns, and input validation issues without storing actual visitor responses.
Form analytics help optimize lead collection strategies by identifying problematic fields, optimal form lengths, and effective call-to-action messaging.
This behavioral data improves conversion rates while respecting visitor privacy by focusing on interaction patterns rather than personal information.
Custom conversion events track specific visitor actions that indicate campaign success. These might include downloads, registrations, purchases, or other goal completions.
Conversion data enables ROI analysis and campaign effectiveness measurement. Combined with visitor scoring, conversion metrics support sophisticated campaign optimization and audience analysis.
Linkbreakers implements comprehensive data governance practices that balance marketing effectiveness with privacy protection and regulatory compliance.
Data retention periods vary by information type and purpose. Anonymous analytics data persists longer than personally identifiable information to support long-term trend analysis.
Campaign performance data remains available for extended periods to enable year-over-year comparisons and historical trend analysis. Personal information follows stricter retention schedules aligned with privacy regulations.
You can configure workspace-specific retention policies that align with your organization's privacy requirements and legal obligations.
The platform supports major privacy regulations through configurable data collection levels, consent management, and data access controls.
GDPR compliance features include data minimization through collection level controls, purpose limitation through targeted analytics, and individual rights support through data access and deletion capabilities.
Privacy-by-design principles guide platform development with default configurations favoring privacy protection while enabling marketing effectiveness through explicit configuration choices.
Workspace administrators can access collected data through analytics dashboards and export capabilities. This transparency supports compliance requirements and internal analysis needs.
Data portability features enable workspace migration and backup scenarios while maintaining privacy protections and access controls.
API access provides programmatic data retrieval for integration with external analytics platforms and compliance management systems.
Understanding how collected data integrates with external systems helps you make informed decisions about campaign setup and privacy implications.
Webhook integrations automatically share specific campaign data with external systems like CRM platforms and marketing automation tools. You control what information gets transmitted through webhook configuration.
Webhook payloads exclude sensitive personal information by default while including campaign performance metrics and anonymized visitor insights.
This selective sharing approach enables powerful integrations while maintaining privacy protections and regulatory compliance.
The Analytics API provides programmatic access to collected campaign data for integration with business intelligence platforms and custom applications.
API access respects workspace data collection levels and privacy configurations. Advanced analytics features require appropriate data collection settings to function effectively.
External integrations receive aggregated and anonymized data that supports marketing analysis without exposing individual visitor information.
Yes, you can modify data collection levels for existing campaigns through campaign settings. Changes affect future interactions but don't alter previously collected data.
Geolocation accuracy varies by region and provider. Urban areas typically achieve city-level accuracy while rural locations might resolve only to state or regional levels. VPN usage affects accuracy.
The platform uses minimal cookies for technical functionality but doesn't rely on persistent tracking cookies. Visitor identification uses probabilistic matching that respects browser privacy settings.
Campaign deletion removes associated analytics data according to configured retention policies. Some aggregated performance data might persist for workspace-level reporting purposes.
Visitors cannot directly opt out of minimal technical data collection required for functionality. However, privacy-focused browser settings and VPN usage limit data gathering effectiveness.
Lead scoring uses anonymized visitor profiles and behavioral patterns rather than personal information. Scores represent engagement likelihood without revealing individual identities.
Linkbreakers shares minimal technical data with infrastructure providers like CDN services and geolocation databases. No personal visitor information is shared without explicit integration configuration.
Consent requirements vary by jurisdiction and collection level. Consult legal counsel to ensure your campaigns comply with applicable privacy regulations in your operating regions.
Data collection in Linkbreakers balances marketing effectiveness with privacy protection through configurable collection levels and transparent practices. Understanding what data gets collected helps you optimize campaigns while maintaining appropriate privacy standards.
Choose collection levels that align with your campaign goals, privacy requirements, and legal obligations. The platform's flexibility ensures you can gather meaningful insights while respecting visitor privacy preferences and regulatory constraints.
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