How do webhooks work in Linkbreakers?

Imagine your CRM automatically updating the moment someone scans your trade show QR code and fills out a lead form. Or your inventory system receiving instant notifications when customers complete product registration workflows. Even better: imagine creating webhooks that trigger only for specific QR codes or links, enabling surgical precision in your automation strategies. That's the power of Linkbreakers webhooks in action.

Understanding webhook fundamentals

Webhooks transform Linkbreakers from an isolated QR code platform into a connected piece of your broader technology ecosystem. Rather than manually checking for new visitor activity or importing data periodically, webhooks push information to your systems instantly when important events occur.

How webhook delivery works

When someone completes a workflow in your QR code campaign, Linkbreakers immediately sends an HTTP POST request to your specified endpoint URL. This request contains detailed information about the visitor, their responses, and the context of their interaction.

The webhook delivery happens asynchronously, meaning it doesn't slow down the visitor's experience while ensuring your systems receive timely notifications. This approach balances user experience with integration responsiveness.

Event triggering mechanisms

Webhooks trigger specifically when visitors complete workflow steps configured as "EXIT" actions. These completion points represent meaningful moments where visitors have provided information or completed desired actions:

• Form submissions: When visitors complete contact forms or surveys
• Workflow completions: When visitors reach the end of multi-step experiences
• Goal achievements: When visitors complete specific campaign objectives
• Custom triggers: When visitors hit specific configured milestone points

QR code and link-specific webhook targeting

Here's what makes Linkbreakers webhooks truly powerful: you can create webhooks that trigger only for specific QR codes or links. This surgical precision enables incredibly targeted automation scenarios:

• Product-specific automations: Trigger different workflows for each product QR code
• Campaign-specific notifications: Route leads differently based on which marketing campaign they came from
• Location-based triggers: Different automation for QR codes placed in different physical locations
• Event-specific workflows: Unique handling for trade show vs. retail vs. online QR codes

This granular control means you can create highly specialized automation that responds perfectly to the context of each visitor interaction, rather than using one-size-fits-all approaches.

This trigger model ensures webhooks deliver notifications at moments when you actually need to take action rather than flooding your systems with intermediate activities.

Webhook configuration and management

Setting up webhooks requires careful attention to endpoint configuration, security, and testing to ensure reliable integration.

Basic webhook setup

Creating webhooks through your webhook dashboard involves several key configuration steps:

1. Endpoint URL specification: The HTTP endpoint where Linkbreakers will send notifications
2. Event selection: Choosing which workflow completions should trigger webhook delivery
3. Authentication setup: Configuring any required security headers or tokens
4. Testing verification: Confirming your endpoint receives and processes test payloads correctly

Proper configuration ensures webhooks integrate smoothly with your existing systems without causing processing errors or security vulnerabilities.

Subscription limits and scaling

Different Linkbreakers plans provide varying webhook capacity:

• Free plans: 1 webhook endpoint maximum
• Pro plans: 10 webhook endpoints for multiple integrations
• Enterprise plans: Unlimited webhooks with advanced features

These limits reflect the infrastructure required to support reliable webhook delivery while encouraging appropriate subscription selection based on integration complexity.

Webhook status management

Active webhook management involves monitoring delivery status and adjusting configuration based on performance:

• ACTIVE: Webhook is enabled and delivering notifications
• DISABLED: Webhook is turned off and not sending requests
• PAUSED: Webhook is temporarily suspended due to delivery failures
• AUTO-DISABLED: Webhook automatically disabled after repeated failures

This status system protects both your systems and Linkbreakers infrastructure from problematic endpoints while providing visibility into delivery health.

Webhook payload structure and data

Understanding webhook payload structure enables effective integration and ensures your systems can process incoming data correctly.

Standard payload components

Every webhook includes consistent data structure, here's an example:

{
  "event": {
    "id": "0a2d9a3c-3f5a-483e-93e1-10b5bd04ac5b",
    "deviceId": "ec1d32f1-e5aa-4b12-8ad2-26da282b7261",
    "device": {
      "id": "ec1d32f1-e5aa-4b12-8ad2-26da282b7261",
      "workspaceId": "a39dbbfb-be5e-41c8-b49a-7c9ada520fa4",
      "deviceType": "DEVICE_TYPE_DESKTOP",
      "deviceBrand": "Apple",
      "browserName": "Chrome",
      "browserVersion": "140.0.0.0",
      "browserLanguage": "en-US,en;q=0.9",
      "platformName": "macOS",
      "platformVersion": "10.15.7",
      "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/140.0.0.0 Safari/537.36",
      "ipAddress": "::1",
      "lastUsedAt": "2025-10-10T16:12:20.516858Z",
      "createdAt": "2025-10-10T16:12:20.598647Z",
      "updatedAt": "2025-10-10T16:12:26.929197Z"
    },
    "leadScoreId": "d669af89-e4cb-42de-a02d-19cb73f0cbd6",
    "leadScore": {
      "id": "d669af89-e4cb-42de-a02d-19cb73f0cbd6",
      "linkId": "a3332d06-1c43-4a23-a34e-259fa393581c",
      "workspaceId": "a39dbbfb-be5e-41c8-b49a-7c9ada520fa4",
      "leadScore": 45,
      "educationLevel": 44,
      "wealthIndicator": 32,
      "technologicalAptitude": 45,
      "professionalIntent": 66,
      "engagementQuality": 53,
      "recurringInterest": 33,
      "createdAt": "2025-10-10T16:12:27.002775Z",
      "updatedAt": "2025-10-10T16:12:27.002775Z"
    },
    "action": "ACTION_SCAN",
    "httpMethod": "GET",
    "scannedAt": "2025-10-10T16:12:20.516858Z",
    "triggeredBy": "TRIGGERED_BY_VISITOR",
    "link": {
      "id": "a3332d06-1c43-4a23-a34e-259fa393581c",
      "shortlink": "zqVNfSC9M",
      "entrypoint": "http://localhost:8081/zqVNfSC9M",
      "fallbackDestination": "https://linkbreakers.com",
      "workspaceId": "a39dbbfb-be5e-41c8-b49a-7c9ada520fa4",
      "qrcodeDesignId": "a08d4c4e-c879-40df-b54a-648e7c33c077",
      "qrcodeTemplateId": "c8296eec-208e-4f49-8e0e-804bab5152c7",
      "createdAt": "2025-10-10T15:55:45.078154Z",
      "updatedAt": "2025-10-10T16:04:34.138945Z",
      "eventCount": 1
    },
    "linkId": "a3332d06-1c43-4a23-a34e-259fa393581c",
    "entrypoint": "http://localhost:8081/zqVNfSC9M",
    "destination": "https://linkbreakers.com",
    "workspace": {
      "id": "a39dbbfb-be5e-41c8-b49a-7c9ada520fa4",
      "name": "hkjhkjl",
      "linkSettingId": "8452f9f4-2232-4695-858a-85b270104ea5",
      "timezone": "UTC",
      "country": "US",
      "createdAt": "2025-10-01T08:36:27.154708Z",
      "updatedAt": "2025-10-01T08:36:27.154708Z"
    },
    "workspaceId": "a39dbbfb-be5e-41c8-b49a-7c9ada520fa4",
    "createdAt": "2025-10-10T16:12:20.59916Z",
    "updatedAt": "2025-10-10T16:12:27.003281Z"
  },
  "webhook": {
    "id": "42806ec9-1085-404a-b353-75b156cb71b3",
    "name": "Test Webhook",
    "endpointUrl": "https://webhook-test.com/74d9a9bae65ebaa1900ca1b1553617ef",
    "status": "ACTIVE",
    "workspaceId": "a39dbbfb-be5e-41c8-b49a-7c9ada520fa4",
    "createdBy": "a36358fe-2749-40a3-8068-e94177a8d069",
    "createdAt": "2025-10-09T21:59:53.506032Z",
    "updatedAt": "2025-10-10T16:12:11.194332Z",
    "lastSentAt": "2025-10-10T16:12:11.194332Z",
    "lastDeliveredAt": "2025-10-10T16:12:11.194332Z",
    "successCount": 13
  },
  "workflowStep": {
    "id": "3bb8a4a0-80eb-4a36-863e-03e3ed5c2a1b",
    "linkId": "a3332d06-1c43-4a23-a34e-259fa393581c",
    "eventAction": "CLIENT_REDIRECT",
    "payload": {
      "conversion_tracking": false,
      "destination": "https://linkbreakers.com"
    },
    "canvasPosition": {
      "x": 433.8118591816531,
      "y": 164.3681611778236
    },
    "kind": "KIND_EXIT",
    "createdAt": "2025-10-10T15:55:45.085099Z",
    "updatedAt": "2025-10-10T15:55:45.085099Z"
  },
  "timestamp": "2025-10-10T16:12:28.161007Z",
  "type": "step.completed",
  "lbid": "2VqKhjxtKwC7pBbg"
}

This structure provides comprehensive context about the visitor interaction while maintaining consistent formatting across all webhook deliveries.

LBID integration for external attribution

Every webhook payload includes the LBID (Linkbreakers ID) field at the root level, providing a unique identifier that connects the webhook event to the original scan or click:

• Conversion attribution: Use the LBID to attribute external conversions (sales, signups, etc.) back to specific QR code scans
• Cross-platform tracking: Connect webhook events with your internal analytics and tracking systems
• Event correlation: Link multiple webhook events to the same visitor journey using the LBID

The LBID is a base64-encoded identifier that remains consistent throughout the visitor's entire workflow journey, making it ideal for advanced integration scenarios where you need to track visitor behavior across multiple systems.

Learn more about what LBID is and how to use it for visitor tracking and integration.

Data privacy and sanitization

Webhook payloads undergo careful sanitization to protect sensitive information:

• Scoring algorithms: Lead scoring logic excluded from payloads
• Internal identifiers: Platform-specific IDs sanitized or excluded
• QR code keys: Security-sensitive data removed from delivery
• Personal data: Only explicitly provided information included

This sanitization ensures webhook integration receives necessary data while protecting platform security and visitor privacy.

Custom attribute handling

Visitor custom attributes flow through webhooks exactly as provided, enabling sophisticated integration scenarios:

• Form responses: All workflow form inputs included in custom attributes
• Behavioral data: Engagement metrics and interaction history
• Qualification scores: Lead scoring results when appropriate
• Campaign context: Tags and campaign identifiers for routing

This comprehensive data enables receiving systems to take appropriate action based on complete visitor context.

Webhook delivery reliability and error handling

Reliable webhook delivery requires sophisticated retry logic, error handling, and monitoring to ensure integrations work consistently.

Delivery retry mechanisms

Linkbreakers implements robust retry logic for webhook delivery failures:

1. Immediate retry: First retry happens immediately after initial failure
2. Exponential backoff: Subsequent retries use increasing delays
3. Maximum attempts: Up to 3 total delivery attempts per webhook
4. Failure tracking: Comprehensive logging of delivery attempts and failures

This retry logic handles temporary network issues and endpoint unavailability while avoiding excessive load on failing systems.

Timeout and response handling

Webhook delivery includes reasonable timeout and response expectations:

• 30-second timeout: Maximum time allowed for endpoint response
• HTTP status validation: 2xx responses considered successful delivery
• Error classification: Different handling for temporary versus permanent failures
• Response logging: Detailed tracking of endpoint responses for debugging

These parameters balance integration reliability with system resource management.

Auto-disable protection

Repeated delivery failures trigger automatic webhook protection:

• 10 consecutive failures: Threshold for automatic webhook disabling
• Email notifications: Alerts sent when webhooks are auto-disabled
• Manual re-enabling: Webhooks require explicit reactivation after auto-disable
• Status visibility: Clear indication of webhook status in dashboard

This protection prevents problematic integrations from overwhelming either your systems or Linkbreakers infrastructure.

Integration patterns and use cases

Webhooks enable numerous integration scenarios that connect QR code campaigns with broader business processes.

CRM and lead management integration

Customer relationship management integration represents one of the most valuable webhook applications:

• Instant lead creation: New visitor records automatically created in CRM systems
• Contact enrichment: Existing contact records updated with new interaction data
• Lead scoring updates: Behavioral scoring synchronized with sales team tools
• Activity logging: Complete visitor journey tracking within CRM timelines

This integration ensures sales teams have immediate visibility into campaign-generated leads without manual data entry or import processes.

Marketing automation triggers

Webhook data can trigger sophisticated marketing automation workflows:

"Webhooks transform static QR code campaigns into dynamic, responsive marketing systems that adapt to visitor behavior in real-time."

Common automation scenarios include:

• Email sequence initiation: Welcome series triggered by form completion
• Segmentation updates: Visitor behavior driving audience segment assignment
• Personalization data: Campaign responses informing content customization
• Cross-channel coordination: QR code interactions triggering social media or advertising actions

Integration with automation platforms

Linkbreakers webhooks integrate seamlessly with popular automation platforms, making it incredibly easy to build powerful workflows:

• Make.com: Create sophisticated multi-step automation with conditional logic and data transformation
• Zapier: Connect with 6,000+ apps for instant lead capture and CRM integration
• Custom integrations: Use our REST API for building specialized automation workflows

These platforms make webhook automation accessible to both technical and non-technical teams, enabling anyone to create powerful QR code automation without writing code.

These automations create seamless visitor experiences that respond intelligently to campaign engagement.

Business intelligence and analytics

Webhook data streams into analytics platforms for comprehensive campaign analysis:

• Real-time dashboards: Live visitor activity feeding executive dashboards
• Conversion tracking: Goal completion data flowing into attribution models
• Performance optimization: Visitor behavior insights driving campaign refinement
• ROI calculation: Complete funnel data enabling accurate return measurement

This analytics integration provides comprehensive visibility into campaign performance and business impact.

Targeted automation scenarios that will transform your business

The ability to create QR code-specific webhooks opens up automation possibilities that most businesses haven't even considered:

Product registration automation: Different QR codes on different products can trigger unique warranty registration, support ticket routing, and customer onboarding workflows. A QR code on a high-end appliance might trigger immediate white-glove support assignment, while a code on a consumable product triggers automated reorder reminders.

Event management automation: QR codes at different booths or locations can trigger location-specific follow-up sequences. A scan at your main booth might add prospects to your primary sales funnel, while a scan at a co-marketing partner's booth could trigger joint follow-up campaigns.

Inventory and fulfillment automation: QR codes on packaging can trigger different supply chain workflows. B2B customer scans might trigger bulk reorder workflows, while individual consumer scans trigger personalized product recommendations and loyalty program updates.

Multi-location business automation: Franchise or multi-location businesses can use location-specific QR codes to trigger region-appropriate automation. Different pricing, local promotions, regional staff assignments, and compliance requirements can all be handled automatically based on which specific QR code was scanned.

These targeted automation scenarios demonstrate why granular webhook control is so powerful for businesses that need sophisticated, context-aware automation strategies.

The incredible automation possibilities with Make.com and Zapier

Here's what makes Linkbreakers webhooks truly transformative: seamless integration with the world's most powerful automation platforms. You don't need to be a developer to create sophisticated automation that responds intelligently to specific QR code interactions.

Zero-code automation that rivals custom development

With Make.com integration:

• Create complex decision trees that route prospects differently based on which specific QR code they scanned
• Build sophisticated data transformation workflows that enrich webhook data before sending to your CRM
• Orchestrate multi-step processes across dozens of business applications
• Implement conditional logic that adapts automation based on lead scores, geographic data, device types, and campaign context

With Zapier integration:

• Connect QR code scans to over 6,000 business applications instantly
• Create automated lead capture that flows from scan to CRM in seconds
• Build follow-up sequences that trigger based on specific QR code interactions
• Generate personalized QR codes automatically when new leads enter your funnel

Real-world automation scenarios that transform businesses

E-commerce automation: QR codes on different products trigger unique customer journeys. Premium product scans might trigger white-glove onboarding, while consumable product scans trigger automated reorder sequences.

Event management automation: Trade show QR codes at different booths trigger location-specific follow-up workflows, ensuring prospects receive relevant content based on exactly where they engaged with your brand.

Multi-location business automation: Franchise locations can have QR codes that trigger region-specific pricing, local promotions, and appropriate sales team assignment—all handled automatically.

Product registration automation: Different QR codes on different products trigger unique warranty workflows, support ticket routing, and customer success programs.

Lead qualification automation: Marketing QR codes trigger nurturing sequences, while sales collateral QR codes trigger immediate sales team notifications with full context.

The best part? These sophisticated automation workflows can be built by anyone using Make.com or Zapier's visual builders—no coding required. You get enterprise-grade automation capability with consumer-friendly setup.

Security considerations and best practices

Webhook security requires attention to authentication, data protection, and endpoint validation to ensure safe integration.

Endpoint authentication

Securing webhook endpoints prevents unauthorized access and data manipulation:

• API key validation: Include authentication tokens in webhook headers
• Signature verification: Cryptographic signatures for payload validation
• IP whitelisting: Restrict webhook sources to Linkbreakers infrastructure
• HTTPS requirements: Encrypted delivery for data protection in transit

These security measures ensure webhook data comes from legitimate sources and remains protected during delivery.

Data handling and privacy

Responsible webhook data handling protects visitor privacy and complies with regulations:

• Data minimization: Process only necessary information from webhook payloads
• Retention policies: Implement appropriate data storage and deletion schedules
• Access controls: Limit webhook data access to authorized systems and personnel
• Audit logging: Track webhook data processing for compliance and security review

These practices ensure webhook integrations operate responsibly and maintain visitor trust.

Error handling and monitoring

Robust webhook integration includes comprehensive error handling and monitoring:

1. Graceful degradation: Systems continue operating even during webhook delivery failures
2. Duplicate detection: Handle potential duplicate webhook deliveries appropriately
3. Payload validation: Verify incoming webhook data before processing
4. Performance monitoring: Track webhook processing performance and optimize as needed

These practices ensure webhook integrations remain reliable and performant even under unusual conditions.

Advanced webhook features and customization

Sophisticated integration scenarios benefit from advanced webhook capabilities and customization options.

Conditional webhook delivery

Advanced webhook configuration can include conditional delivery logic:

• Event filtering: Webhooks triggered only for specific workflow types
• Attribute-based routing: Different endpoints for different visitor characteristics
• Geographic routing: Regional webhook endpoints based on visitor location
• Campaign-specific webhooks: Dedicated integrations for particular QR code campaigns

This conditional logic enables sophisticated integration architectures that route data appropriately based on context.

Webhook transformation and enrichment

Webhook payloads can be transformed and enriched before delivery:

• Data formatting: Payload structure customized for receiving system requirements
• Additional context: Enriched with related campaign or historical data
• Calculated fields: Derived metrics and scores included in delivery
• External data fusion: Combined with third-party data sources for enhanced context

These transformations enable webhook data to integrate seamlessly with existing system requirements.

Programmatic webhook management

Technical teams can manage webhooks programmatically through the Linkbreakers API for sophisticated automation and integration scenarios.

API-driven webhook operations

Comprehensive webhook management through API endpoints:

• Webhook creation: Programmatically configure new webhook endpoints
• Status management: Enable, disable, or pause webhooks through API calls
• Delivery monitoring: Query webhook delivery status and error logs
• Configuration updates: Modify webhook settings without manual dashboard access

This programmatic control enables webhook management to integrate with deployment pipelines and infrastructure automation.

Monitoring and observability

API access enables sophisticated webhook monitoring and observability:

• Delivery metrics: Track webhook success rates and performance trends
• Error analysis: Programmatic access to delivery failure details
• Performance optimization: Identify and resolve webhook delivery issues
• Capacity planning: Monitor webhook usage patterns for scaling decisions

This observability enables proactive webhook management and optimization.

Frequently Asked Questions

What events trigger webhook delivery in Linkbreakers?

Webhooks trigger when visitors complete workflow steps configured as "EXIT" actions, typically form submissions, workflow completions, or other meaningful campaign milestones.

How quickly are webhooks delivered after visitor actions?

Webhook delivery happens within seconds of visitor action completion. The exact timing depends on payload processing and network conditions but is typically near real-time.

What happens if my webhook endpoint is temporarily unavailable?

Linkbreakers retries webhook delivery up to 3 times with exponential backoff. If all attempts fail, the webhook is marked as failed but your visitor data remains available through the dashboard and API.

Can I receive webhooks for historical visitor data?

Webhooks only trigger for new visitor actions occurring after webhook configuration. Historical data can be retrieved through API queries or dashboard exports.

How do I verify that webhooks are coming from Linkbreakers?

Implement endpoint authentication using API keys, verify payload signatures, and consider IP whitelisting to ensure webhook authenticity.

What should I do if webhooks are auto-disabled due to failures?

Investigate and resolve the endpoint issues causing failures, then manually re-enable the webhook through your dashboard. Review delivery logs to understand failure causes.

Can I configure different webhooks for different campaigns?

Currently, webhooks operate at the workspace level. However, webhook payloads include campaign context that enables routing within your receiving systems.

What data privacy considerations apply to webhook payloads?

Webhook payloads include only data explicitly provided by visitors or necessary for integration. Sensitive platform data is sanitized, and you're responsible for handling received data appropriately.

How can I test webhook integration during development?

Use webhook testing tools like ngrok for local development, implement test endpoints that log incoming payloads, and use the webhook test functionality in your dashboard.

Are there limits on webhook payload size or delivery frequency?

Webhook payloads are optimized for efficiency, and delivery frequency scales with your visitor activity. Enterprise customers can discuss specific requirements for high-volume scenarios.