How to build a customer journey with QR codes and workflows

Linkbreakers transforms simple QR code scans into complete customer journeys. Instead of redirecting visitors to a single destination, you can build multi-step experiences that capture leads, route visitors based on conditions, and optimize conversion flows, all from one scannable code.

Quick summary

• Capture leads with forms that collect contact information before redirecting to content
• Route visitors conditionally based on time, location, device, or scan history
• Build conversion flows that guide visitors through qualification steps
• Personalize destinations to deliver the right content to the right audience
• Track the full journey with analytics at every step

The customer journey building blocks

Every journey starts with a QR code scan and ends with a destination. What happens in between is where Linkbreakers shines.

Building Block	What It Does	Example
Entry point	QR code scan triggers the workflow	Product packaging, poster, business card
Lead capture	Forms collect visitor information	Email, name, phone, custom fields
Conditions	Route visitors based on criteria	Time of day, country, first vs. repeat scan
Interactions	Engage visitors before redirect	Password gates, multi-link menus, contact cards
Destination	Final redirect to your content	Website, app store, PDF, video

Lead capture: Turn scans into contacts

The most common customer journey pattern captures lead information before delivering value.

How it works: Add a form step between the scan and the destination. Visitors provide their information in exchange for access to your content.

Journey Type	Form Fields	Destination
Content download	Email, name	PDF or document
Event registration	Email, name, company	Confirmation page
Product inquiry	Email, phone, interest	Product details
Newsletter signup	Email	Thank you page

Pro tip: Keep forms short. Every additional field reduces completion rates. Collect only what you need.

Conditional routing: Right content, right context

Not every visitor should see the same destination. Conditional routing lets you personalize the journey based on real-time context.

Condition Type	Routes Based On	Use Case
Time of day	Current hour	Breakfast vs. dinner menu
Day of week	Weekday/weekend	Business hours vs. after-hours
Country	Visitor location	Localized content, regional offers
Scan history	First vs. repeat	Welcome message vs. loyalty offer
Specific date	Calendar date	Holiday promotions

Example flow: A restaurant QR code checks the day (weekday vs. weekend), then checks the time (breakfast, lunch, dinner), and routes to the appropriate menu automatically.

Conversion flows: Guide visitors to action

Combine multiple steps to create conversion flows that qualify and convert visitors.

Lead qualification flow

Step	Action	Purpose
1. Scan	Visitor scans QR code	Entry point
2. Form	Collect email + interest area	Lead capture + qualification
3. Condition	Route by selected interest	Personalization
4. Destination	Interest-specific landing page	Relevant conversion

Gated content flow

Step	Action	Purpose
1. Scan	Visitor scans QR code	Entry point
2. Password	Enter access code	Access control
3. Destination	Exclusive content	Value delivery

Event check-in flow

Step	Action	Purpose
1. Scan	Visitor scans badge QR	Entry point
2. Form	Collect attendee details	Lead capture
3. Contact card	Download vCard	Networking
4. Destination	Event agenda or resources	Value delivery

Building your first journey

Step 1: Define your goal

Goal	Recommended Flow
Collect leads	Scan → Form → Destination
Personalize content	Scan → Condition → Multiple destinations
Gate exclusive content	Scan → Password → Destination
Qualify prospects	Scan → Form → Condition → Targeted destinations

Step 2: Create your workflow

1. Go to QR Codes in your dashboard
2. Create a new QR code or edit an existing one
3. Open the workflow editor
4. Add steps between scan and destination
5. Connect steps with routing logic
6. Set fallback destinations for conditions

Step 3: Test and optimize

Metric	What to Watch
Completion rate	% of visitors who finish the journey
Drop-off points	Steps where visitors abandon
Conversion rate	% who complete your goal action
Time to complete	How long the journey takes

Common journey patterns

Industry	Journey	Steps
Retail	Product registration	Scan → Form → Warranty page
Restaurant	Dynamic menu	Scan → Time condition → Menu
Real estate	Property inquiry	Scan → Form → Property details
Events	Attendee capture	Scan → Form → Contact card → Schedule
B2B	Lead qualification	Scan → Form → Interest condition → Sales page

Narrative journey example

A coffee brand prints a QR code on packaging. The first scan opens a short survey, then routes the visitor to a brewing guide. If the visitor opts in, Linkbreakers tags them and sends a follow-up offer. Repeat scans are routed directly to support and reorder links. The brand can see each step and improve the flow over time.

This is the kind of end-to-end journey workflows enable: intent captured at the scan, action measured through the funnel, and outcomes tied back to the campaign.

Frequently asked questions

How many steps can a journey have?

There's no hard limit, but shorter journeys have higher completion rates. Aim for 2-4 steps maximum for most use cases.

Can I change the journey after printing QR codes?

Yes. The QR code points to your link, and you can modify the workflow anytime without reprinting.

Do conditions work with the visitor's local time?

Yes. Time-based conditions use the visitor's device time zone, so a "lunch menu" condition shows correctly whether they're in New York or Tokyo.

Can I combine multiple conditions?

Yes. Chain conditions together, for example, check country first, then check time of day for localized time-based routing.

How do I track journey performance?

Every step generates events you can analyze. View completion rates, drop-offs, and conversions in your link analytics.