Linkbreakers + Brevo: QR-triggered email campaigns and CRM

Short answer

Linkbreakers captures email addresses and contact data through QR-triggered forms, then sends that data to Brevo via webhook and an automation platform. Once in Brevo, the contact can be added to a list, tagged by campaign source, and enrolled in an automated email sequence — all triggered by a single QR scan. It is a complete offline-to-digital lead generation loop designed for SMB marketing teams.

Quick summary

• Add QR scan contacts to specific Brevo contact lists with campaign-source tags
• Trigger Brevo transactional emails immediately on form submission for instant follow-up
• Sync QR lead data to Brevo's built-in CRM for pipeline management
• Send SMS follow-ups via Brevo's SMS channel when a phone number is captured
• Works with events, retail, print campaigns, and any physical marketing material
• No enterprise budget required — Brevo's generous free tier makes this accessible to small teams

What you can do with Brevo + Linkbreakers

Brevo (formerly Sendinblue) combines email marketing, SMS, and a lightweight CRM in a single platform — which makes it a particularly efficient choice for SMB marketing teams that need all of those capabilities without paying for multiple tools. When connected to Linkbreakers via webhook, Brevo becomes the marketing and relationship layer for your QR campaigns.

Every QR scan that captures an email address becomes a Brevo contact. Brevo handles the follow-up: a welcome email, a coupon, a nurture sequence, or an SMS — whatever you configure. Your physical campaigns stop being one-way broadcasts and start being the beginning of ongoing digital relationships.

Use case	How it works	Business value
Event attendee → Brevo list + welcome email	Form submission → automation → Brevo contact + transactional email	Professional first impression, immediate follow-up
QR voucher scan → coupon email	Scan → form with email → Brevo transactional email with coupon code	Redemption tracking and personalized offers
Retail scan → nurture sequence	Product QR → email capture → Brevo automation enrollment	Post-purchase relationship without a separate CRM
Campaign source tagging	QR code name → Brevo contact attribute	Compare campaign performance within Brevo
Phone capture → SMS confirmation	Form with phone → Brevo SMS transactional	Instant mobile confirmation for time-sensitive offers
Event registration → Brevo CRM deal	Form submission → Brevo CRM contact + deal	Pipeline management for event-sourced leads

Key use cases

Add event attendees to Brevo with a welcome email on scan

When you run a stand at a trade fair, a local business expo, or a community event, collecting visitor emails is the primary goal. A Linkbreakers QR code at your booth takes visitors to a short form. On submission, the automation platform adds the contact to a Brevo list tagged with the event name, and triggers a Brevo transactional email immediately. The visitor receives your welcome message, resources, or offer within seconds of leaving your booth.

For organizers running multiple events in a season, each event gets its own Linkbreakers QR code and its own Brevo list or tag. At the end of the season, Brevo's reporting shows which events generated the most contacts, which lists have the highest engagement rates, and which campaigns are worth repeating.

Drive QR voucher redemptions with personalized coupon emails

Printed vouchers and discount codes on packaging or flyers are a familiar retail tactic, but they are hard to track and easy to forget. A QR code on a voucher that links to a Linkbreakers form — asking for the customer's email to receive their code digitally — solves both problems. The customer gets an email with their unique or campaign-wide coupon code. You get a trackable email address associated with every redemption, and Brevo captures the source QR code so you can see exactly which printed material drove the most redemptions.

You can extend this by using Brevo's automation to send a follow-up email a week later asking if they used the voucher, or to send a second offer if they did not. The QR scan becomes the entry point to a full lifecycle marketing flow.

Build a post-purchase nurture sequence from product packaging

A QR code on product packaging is often a missed opportunity. Most brands use it to link to a website homepage. With Linkbreakers, you can link it to a short registration or feedback form. When a customer submits their email, they are added to a Brevo list and enrolled in a post-purchase automation: a thank-you email on day one, a usage tips email on day three, a product review request on day seven, and a cross-sell offer on day fourteen.

This sequence costs nothing to run once configured, and it turns a one-time product buyer into a tracked, nurtured contact in your Brevo CRM — without any manual marketing work.

Send instant SMS confirmation for time-sensitive offers

For campaigns where timing matters — a limited-time event check-in, a flash sale, or a first-come-first-served offer — SMS outperforms email on open speed. When a Linkbreakers form captures a phone number along with an email address, your automation platform can trigger a Brevo SMS transactional message within seconds. The customer gets an immediate confirmation on their phone, and you have their number on file for future SMS marketing (with appropriate consent captured in the form).

How to connect Brevo with Linkbreakers

1. Log in to app.linkbreakers.com and open the link you want to connect to Brevo.
2. In the link's workflow editor, add a form step with the fields you need (at minimum: email address for Brevo contact creation).
3. In the link's settings, locate the outgoing webhook field.
4. In your automation platform (Zapier, Make.com, or n8n), create a new flow triggered by a webhook. Copy the generated webhook URL.
5. Paste the webhook URL into the Linkbreakers outgoing webhook field and save.
6. Perform a test scan and form submission to send a sample payload.
7. In your automation platform, add a Brevo action step. Select "Add or Update Contact" and map the Linkbreakers form fields to Brevo contact attributes.
8. Set the Brevo list ID you want the contact added to, and apply any tags based on the QR code name or campaign source.
9. Optionally, add a second Brevo action step to trigger a transactional email using a Brevo email template you have prepared.
10. Activate the automation. All future form submissions will sync to Brevo automatically.

Frequently asked questions

Can I use Brevo's own automation to follow up after a contact is added? Yes. Once a contact is added to a Brevo list through your automation platform, Brevo's built-in marketing automation can trigger any workflow you have configured — email sequences, SMS messages, or internal notifications. The two layers work together: the automation platform handles the Linkbreakers-to-Brevo sync, and Brevo handles the subsequent marketing actions.

Does this integration support Brevo's transactional email templates? Yes. Brevo transactional emails are triggered by an API call with a template ID and dynamic parameters. Your automation platform can make this call as an action step, passing form field values as template variables. The result is a fully personalized transactional email using your branded Brevo template.

Can I segment contacts in Brevo by which QR code they came from? Yes. Map the Linkbreakers QR code name or link name to a Brevo custom contact attribute. You can then segment your Brevo contacts by this attribute for targeted campaigns, or filter by it in Brevo's reporting to compare lead quality across different QR codes.

Does Brevo support SMS follow-ups through this integration? Yes. Brevo's SMS transactional feature is accessible via the same API that automation platforms use for email. If your Linkbreakers form captures a phone number, your automation platform can trigger a Brevo SMS transactional message as an additional action step — provided your Brevo plan includes SMS credits.

Is Brevo suitable for this integration if I have a small list? Yes. Brevo has a generous free tier that includes thousands of emails per month and supports API access. For small teams running occasional campaigns, the free tier may be sufficient. Check Brevo's current pricing for SMS and CRM features, which may require a paid plan.

What Brevo plan is needed for API access? API access is included on Brevo's free plan, which makes the webhook integration available without any Brevo subscription cost. Advanced features like marketing automation, SMS, and the CRM may require a paid Brevo plan.

Limits and caveats

• Integration availability may vary by plan. Visit app.linkbreakers.com to check your current plan.
• Webhook delivery depends on third-party service uptime and configuration.
• Feature availability on connected platforms depends on your subscription with those services.