Short answer
Linkbreakers fires a webhook when a QR code is scanned or a form is submitted. Zapier catches that event and triggers a Zap — an automated workflow that connects Linkbreakers to any of its 6,000+ supported apps. You can send leads to your CRM, update a spreadsheet, subscribe contacts to an email list, or alert your team in Slack, all from a single QR scan.
Quick summary
- Connect Linkbreakers scan events to 6,000+ apps through Zapier's webhook trigger
- No coding required: Zapier's visual Zap builder maps data between apps in minutes
- Supports multi-step Zaps with filters, formatters, and conditional paths
- Works with every major CRM, email platform, spreadsheet tool, and messaging app
- Trigger Zaps from QR scan events, form submissions, or specific workflow step completions
- Suitable for marketers, sales teams, and operations teams of any size
What you can do with Zapier + Linkbreakers
Every Linkbreakers QR scan or form submission can become the starting point for an automated workflow in Zapier. The webhook payload Linkbreakers sends contains structured data — visitor location, device, timestamp, form responses, link identifiers — that Zapier maps into the fields of any destination app.
Teams use this connection to eliminate manual data entry after events, ensure instant follow-up with new leads, and keep all campaign data synchronized across their tool stack without building custom integrations.
| Use case | How it works | Business value |
|---|---|---|
| Form submission → HubSpot contact | Scan payload → Zap → HubSpot create/update contact | Event leads in CRM with zero manual entry |
| QR scan → Mailchimp subscriber | Scan event with email → Zap → Mailchimp add subscriber + tag | Immediate list growth from physical campaigns |
| Lead data → Airtable row | Form submission → Zap → Airtable create record | Structured lead database updated in real time |
| Scan alert → Slack | Scan event → Zap → Slack message to channel | Team awareness of offline campaign performance |
| QR scan → Google Sheets row | Every scan → Zap → append row with metadata | Campaign analytics accessible to whole team |
| Form submission → email follow-up | Scan with email field → Zap → send Gmail or SendGrid email | Instant personalized response to every lead |
Key use cases
Push form submissions directly into HubSpot
When you embed a Linkbreakers form step in your QR workflow — capturing name, email, company, and any qualifying questions — each submission fires a webhook to Zapier. The Zap maps those fields to a HubSpot contact object, creates or updates the contact, and can optionally enroll them in a HubSpot workflow or assign them to a deal. This turns every physical campaign touchpoint into a fully attributed CRM entry without any manual export or import.
You can use Zapier's built-in filter step to route leads differently based on their answers. A visitor who selects "I'm ready to buy" gets enrolled in a fast-track sequence; a visitor who selects "Just browsing" gets added to a nurture list. All of this runs automatically.
Add QR scan contacts to Mailchimp with the right tags
Running a campaign where you want every scanner to join a specific email list? The Linkbreakers webhook sends the visitor's email address (captured via a form step) and the name of the QR code or campaign tag they came from. Zapier maps the email to Mailchimp's subscriber object and applies a tag based on which QR code they scanned. One Mailchimp audience, multiple segments — automatically organized by campaign source.
This is especially useful for brands running multi-location or multi-channel campaigns with different QR codes. Each physical location gets its own QR code; Zapier tags subscribers by location in Mailchimp so you can send geo-targeted follow-up campaigns.
Sync all lead data to Airtable for centralized reporting
Marketing and ops teams that use Airtable as a central database can have every Linkbreakers form submission appear as a new row automatically. Zapier maps each field — name, email, company, scan time, QR source, country — to the corresponding Airtable column. This creates a live lead log that team members can view, filter, and act on without needing access to Linkbreakers or any other tool.
You can build Airtable views that show only leads from a specific event, only leads from a certain country, or only leads that have not yet been contacted. Combine this with Airtable Automations to trigger notifications or status updates when a record meets certain criteria.
Alert your sales team in Slack when a high-value QR is scanned
When a QR code on a premium piece of collateral — a conference badge, a partnership brochure, a sales one-pager — gets scanned, your sales team needs to know immediately. Set up a Zap with a Zapier filter that only fires the Slack notification when the scan comes from a specific QR code or campaign tag. The Slack message can include the visitor's form data, the scan time, their country, and a link to their new CRM record, giving the rep full context in seconds.
How to connect Zapier with Linkbreakers
- Log in to app.linkbreakers.com and open the link (QR campaign) you want to automate.
- In the link's workflow editor, set up the step you want to trigger on — typically a form submission step.
- In Zapier, create a new Zap and select Webhooks by Zapier as the trigger app, then choose Catch Hook as the trigger event.
- Copy the webhook URL Zapier provides.
- In Linkbreakers, paste the Zapier webhook URL into the outgoing webhook field for your link and save.
- Perform a test scan or form submission in Linkbreakers to send a sample payload.
- In Zapier, click Test trigger to pull in the sample data and review the available fields.
- Add one or more action steps — choose your destination app (HubSpot, Mailchimp, Airtable, Slack, etc.) and map the Linkbreakers fields to the required inputs.
- Turn the Zap on. Every future qualifying scan will run the Zap automatically.
Frequently asked questions
Does Linkbreakers have a native Zapier app, or do I need to use webhooks? Linkbreakers connects to Zapier via webhooks using the "Webhooks by Zapier" trigger. This is a standard, reliable method available on Zapier's paid plans. You configure the webhook URL in Linkbreakers, and Zapier receives the data automatically on each scan event.
Which Zapier plan do I need? The "Webhooks by Zapier" trigger requires a Zapier paid plan (Starter or above). Zapier's free plan does not include the webhook trigger app. Linkbreakers does not add any cost for the webhook connection itself.
What data does the Linkbreakers webhook send to Zapier? The payload includes the scan timestamp, visitor country and device type, QR code and link identifiers, campaign tags, UTM parameters, and — when a form step is completed — all form field values with their labels and keys.
Can one Zap handle scans from multiple Linkbreakers QR codes? Yes. You can point multiple Linkbreakers links to the same Zapier webhook URL. Use Zapier's filter or path steps to route the data differently depending on the QR code name or campaign tag included in the payload.
How quickly does the Zap run after a scan? Zapier typically processes webhook events within a few seconds of receipt, though processing time can vary depending on Zapier's current load and the complexity of your Zap. For time-sensitive workflows, Instant triggers (which webhooks are) run faster than polling triggers.
Can I test the integration without doing a real scan? Yes. Linkbreakers allows you to trigger a test webhook payload from the link settings, and Zapier's "Test trigger" function lets you pull that data in without an actual QR scan occurring. This makes it easy to build and validate your Zap before going live.
Limits and caveats
- Integration availability may vary by plan. Visit app.linkbreakers.com to check your current plan.
- Webhook delivery depends on third-party service uptime and configuration.
- Feature availability on connected platforms depends on your subscription with those services.
About the Author
Laurent Schaffner
Founder & Engineer at Linkbreakers
Passionate about building tools that help businesses track and optimize their digital marketing efforts. Laurent founded Linkbreakers to make QR code analytics accessible and actionable for companies of all sizes.
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