Linkbreakers + Freshsales: QR-generated leads for fast-moving sales teams

Short answer

Linkbreakers captures lead data at physical touchpoints through QR-triggered forms and sends it to Freshsales via webhook and an automation platform. Each form submission creates a Freshsales contact or lead, with campaign attribution data attached, and can enroll the new record in a Freshsales sequence for automated follow-up. This gives fast-moving sales teams a complete offline-to-digital lead flow that requires no manual data entry.

Quick summary

• Create Freshsales contacts and leads automatically from QR form submissions
• Enroll new leads in Freshsales sequences immediately on creation for instant follow-up
• Attach offline campaign attribution to every Freshsales record for accurate ROI reporting
• Score leads automatically using Freshsales' built-in lead scoring based on form submission data
• Works for events, field sales, product packaging, and any physical marketing scenario
• Connect via Zapier, Make.com, or n8n as the middleware layer

What you can do with Freshsales + Linkbreakers

Freshsales (part of the Freshworks suite) is a CRM built for speed. Its focus on quick lead capture, automated sequences, and built-in phone and email makes it popular with high-velocity sales teams that need to move fast on every lead. When combined with Linkbreakers, Freshsales gains an offline lead source — physical campaigns, events, and in-person interactions — with the same automation and speed that digital leads enjoy.

Every QR scan that produces a form submission creates a Freshsales record in seconds. Sequences fire automatically. Lead scores update immediately. Your sales team focuses on the conversations that matter, not on data entry.

Use case	How it works	Business value
Event scan → Freshsales contact + sequence	Form submission → automation → Contact + sequence enrollment	Immediate follow-up cadence for every event lead
Field rep QR card → lead assignment	Rep's QR → prospect form → Lead assigned to rep	Rep's in-person meetings tracked and followed up automatically
Product scan → lead + lead score	Product QR → form → Lead with scoring fields populated	High-intent product scanners identified and prioritized
Trade show → Freshsales pipeline	Booth QR → form → Deal in "New" stage	Event pipeline visible during the event
Multi-event tracking → Freshsales	Event-specific QR codes → Leads with event source field	Compare event ROI in Freshsales reports
Form answer → sequence branching	Form selection → automation filter → different sequence by interest	Personalized follow-up based on stated interest

Key use cases

Enroll event leads into Freshsales sequences the moment they scan

Speed to follow-up is one of the biggest predictors of lead conversion. When a visitor scans your QR code at an event and submits their details, Freshsales should be sending the first email in your sequence within minutes — not days. The Linkbreakers webhook fires the moment the form is submitted, your automation platform creates the Freshsales contact, and the contact is enrolled in the appropriate sequence immediately.

By the time the visitor gets back to their hotel room after the event day, they already have a personalized message in their inbox. Your competitors who are still collecting business cards will be following up a week later, after the visitor has forgotten the interaction.

Give field sales reps a QR code for instant lead capture

Field sales representatives in industries like manufacturing, real estate, or professional services meet prospects in unstructured settings — at client sites, at industry gatherings, in networking environments. A personal Linkbreakers QR code that each rep can carry on their phone or their physical materials gives them a fast, professional way to capture a prospect's details on the spot.

The prospect scans, submits the form, and the rep's Freshsales account shows a new lead assigned to them within seconds. The rep receives a notification — via Freshsales' built-in alerts or a Slack message from your automation platform — so they know the lead is in the system. They can call the prospect before the encounter is even over.

Use form answers to route leads into the right Freshsales sequence

Not all leads need the same follow-up. A visitor who indicates they are ready to evaluate a vendor now needs a different sequence than one who is just researching options. By including a qualifying question in your Linkbreakers form ("When are you planning to make a decision?"), your automation platform can read the answer and enroll the Freshsales contact in the appropriate sequence: a fast-track cadence for high-intent leads, a nurture sequence for early-stage prospects.

This kind of segmentation is usually only available for digital leads. With the Linkbreakers + Freshsales integration, it extends to every QR-captured offline lead.

Score leads at capture using Freshsales' lead scoring engine

Freshsales has a built-in lead scoring system that assigns points based on contact properties, activity, and demographic data. By mapping form submission fields — company size, industry, stated budget — to the corresponding Freshsales contact or lead fields, you can trigger Freshsales' scoring rules immediately on creation. High-score leads can be automatically flagged for priority follow-up or assigned to senior reps, while lower-score leads flow into the standard nurture process.

How to connect Freshsales with Linkbreakers

1. Log in to app.linkbreakers.com and open the link you want to connect to Freshsales.
2. In the link's workflow editor, add a form step with the fields you need (at minimum: first name, email for Freshsales contact creation).
3. In the link's settings, locate the outgoing webhook field.
4. In your automation platform (Zapier, Make.com, or n8n), create a new flow triggered by a webhook. Copy the generated webhook URL.
5. Paste the webhook URL into the Linkbreakers outgoing webhook field and save.
6. Perform a test scan and form submission to send a sample payload.
7. In your automation platform, add a Freshsales action step. Select "Create Contact" or "Create Lead" and map the form fields to the corresponding Freshsales fields.
8. Map the QR code name to a custom Freshsales field for campaign source attribution.
9. Optionally, add a second Freshsales action to enroll the contact in a specific sequence by ID.
10. Activate the automation. All future qualifying form submissions will create Freshsales records automatically.

Frequently asked questions

Does Freshsales have a native webhook or app connector, or do I need middleware? Freshsales connects to Linkbreakers through an automation platform like Zapier or Make.com. Freshsales also supports its own webhook sending, but to receive data from Linkbreakers, you need an automation platform that accepts the incoming Linkbreakers webhook and makes the Freshsales API call. This is the standard and recommended approach.

Can I enroll a contact in a Freshsales sequence automatically from the integration? Yes. Freshsales sequences can be triggered via the Freshsales API. In your automation platform, after the "Create Contact" step, add a second action step that calls the Freshsales API to enroll the contact in a specific sequence by its ID. The contact will start receiving sequence emails immediately.

What Freshsales plan is required for sequence automation? Freshsales sequences are available on the Growth plan and above. Check Freshsales' current pricing to confirm which plan includes sequence automation and API access at the volume you need.

Can I assign new leads to a specific sales rep based on which QR code was scanned? Yes. If each rep has their own Linkbreakers QR code, include the rep's identifier in the QR code's name or campaign tag. Your automation platform can read this field and use it to set the "Owner ID" in the Freshsales contact or lead creation step.

How does Freshsales handle duplicate contacts from repeated scans? Freshsales can be configured to check for existing contacts by email before creating a new record. Most automation platforms offer a "search or create" pattern that handles this automatically — if a contact with the submitted email already exists in Freshsales, the automation updates the existing record rather than creating a duplicate.

Can I track which Freshsales deals ultimately closed from QR-sourced leads? Yes. Because every Freshsales contact created through this integration has a campaign source field indicating it came from a Linkbreakers QR code, you can filter Freshsales deals by this field and report on closed-won revenue attributed to offline campaigns. This attribution persists through the full sales cycle.

Limits and caveats

• Integration availability may vary by plan. Visit app.linkbreakers.com to check your current plan.
• Webhook delivery depends on third-party service uptime and configuration.
• Feature availability on connected platforms depends on your subscription with those services.