Linkbreakers + HubSpot: QR lead capture and CRM sync

Short answer

Linkbreakers captures lead data through QR-triggered forms and sends it to HubSpot via webhook or an automation platform. Every form submission creates or updates a HubSpot contact with full offline attribution data, and can trigger HubSpot workflows for enrollment in sequences, deal creation, or internal notifications. This closes the loop between physical campaigns and your digital sales and marketing engine.

Quick summary

• Create or update HubSpot contacts automatically from QR form submissions
• Attach offline attribution data — QR code name, campaign source, scan location — to every contact
• Trigger HubSpot workflows from scan events to enroll leads in email sequences or notify reps
• Track which physical campaigns generate the most pipeline activity using HubSpot's reporting
• Works for events, retail, print campaigns, product packaging, and any physical marketing material
• Connect via Zapier, Make.com, or n8n as the middleware between Linkbreakers and HubSpot

What you can do with HubSpot + Linkbreakers

HubSpot is the central system of record for many marketing and sales teams. When your QR codes drive lead capture, those leads need to land in HubSpot — attributed, tagged, and ready for follow-up — without manual intervention. Linkbreakers bridges the gap between the physical touchpoint and the digital CRM.

Using an automation platform (Zapier, Make.com, or n8n) as the middleware, you can map every field from a Linkbreakers form submission to the corresponding HubSpot contact property. You can also use HubSpot's own workflow engine to act on those contacts the moment they arrive — enrolling them in a sequence, creating an associated deal, assigning a rep, or sending an internal notification.

Use case	How it works	Business value
Event booth leads → HubSpot pipeline	Form submission → automation → HubSpot contact + deal	Every booth conversation becomes a tracked pipeline entry
QR source tracking in contact properties	Scan payload → custom contact property "QR source"	Attribute revenue to specific offline campaigns
Trigger sequences from form submissions	Contact created → HubSpot workflow → email sequence enrolled	Immediate, automated follow-up with every new lead
Retail campaign → HubSpot contact	Product QR scan with email → contact created + tagged	Build a post-purchase relationship from the first scan
Multi-campaign attribution	Multiple QR codes → shared HubSpot property set	Compare performance of different physical campaigns in HubSpot
Rep assignment on scan	Contact created → workflow → assign owner by territory	Right rep gets the right lead automatically

Key use cases

Event booth leads directly into your HubSpot pipeline

Trade shows and conferences are high-intensity lead generation environments. Every conversation at your booth represents potential pipeline, but manually entering business cards into HubSpot after the event is slow, error-prone, and often incomplete. With a Linkbreakers QR code at your booth, visitors scan, fill in a short form (name, email, company, interest level), and submit. The Linkbreakers webhook fires immediately, your automation platform maps the fields, and a HubSpot contact is created within seconds.

If you also enable deal creation, the contact can be associated with a new deal in the correct pipeline stage before the visitor has left your booth. Your sales rep sees the new lead in HubSpot the moment it comes in, with full attribution showing which event and which booth interaction created it.

Track QR campaign source in HubSpot contact properties

HubSpot's original source tracking is built for digital channels — organic search, paid ads, email. Physical campaigns are often invisible in HubSpot's attribution reports unless you explicitly capture the source. By creating a custom contact property like "Offline campaign source" and mapping the Linkbreakers QR code name to it on contact creation, every lead from a physical campaign carries its source with it.

Over time, you can build HubSpot reports that compare lead volume, deal conversion rate, and revenue generated by different physical campaigns — trade shows vs. direct mail vs. product packaging — using the same attribution data you use for digital channels.

Trigger HubSpot workflows from every scan

HubSpot's workflow engine is powerful, but it needs a trigger. When a new contact is created with a specific property value — say, "Offline campaign source = Trade Show Q1 2026" — you can trigger a HubSpot workflow automatically. That workflow can send the contact a personalized follow-up email, notify the assigned sales rep via HubSpot's notification system, create a task to call the lead within 24 hours, or enroll the contact in a nurture sequence appropriate for their stated interest.

Because the contact creation happens automatically through the Linkbreakers webhook, the entire sequence from QR scan to enrolled sequence runs without any human action. Your team wakes up the next morning to a fully populated pipeline, with every lead already in the right workflow.

Attribute retail and product QR scans to HubSpot contacts

For brands that sell through retail or direct-to-consumer channels, a QR code on product packaging is an opportunity to build a post-purchase relationship. When a customer scans the package QR code and submits their email for warranty registration, recipe access, or a loyalty reward, that submission creates a HubSpot contact attributed to the specific product or retail campaign. You can then use HubSpot's marketing tools to send product tips, cross-sell complementary items, or invite the customer to a loyalty program — all triggered automatically by the original scan.

How to connect HubSpot with Linkbreakers

1. Log in to app.linkbreakers.com and open the link you want to connect to HubSpot.
2. In the link's workflow editor, add a form step with the fields you want to capture (at minimum: email address for HubSpot contact creation).
3. In the link's settings, locate the outgoing webhook field.
4. In your automation platform (Zapier, Make.com, or n8n), create a new flow triggered by a webhook. Copy the webhook URL the platform provides.
5. Paste the webhook URL into the Linkbreakers outgoing webhook field and save.
6. Perform a test scan and form submission to send a sample payload to your automation platform.
7. In your automation platform, add a HubSpot action step. Select "Create or update contact" and map the Linkbreakers form fields to HubSpot contact properties.
8. Optionally, add a second action to create a deal, enroll the contact in a workflow, or send an internal notification.
9. Activate the automation. All future form submissions will create or update HubSpot contacts automatically.

Frequently asked questions

Does Linkbreakers integrate directly with HubSpot, or do I need a middleware tool? Linkbreakers connects to HubSpot through an automation platform like Zapier, Make.com, or n8n. These tools receive the Linkbreakers webhook and make the HubSpot API calls on your behalf. This approach gives you more flexibility in how you map fields and add business logic than a direct native integration would.

What HubSpot objects can I create or update from a Linkbreakers scan? Through your automation platform, you can create or update contacts, companies, deals, tickets, and any custom objects in HubSpot. The automation platform handles the HubSpot API calls, so anything the HubSpot API supports is available to you.

Can I update an existing HubSpot contact instead of creating a duplicate? Yes. Most automation platforms offer a "create or update" action for HubSpot contacts that checks for an existing contact by email address before creating a new one. This prevents duplicate records when the same person scans more than once.

How do I track which QR code a HubSpot contact came from? Create a custom contact property in HubSpot for the offline campaign source. In your automation platform, map the "link name" or "QR code name" field from the Linkbreakers payload to this custom property when the contact is created or updated.

Can I trigger a HubSpot workflow from the contact creation? Yes. HubSpot workflows support enrollment triggers based on contact property values. Set the enrollment trigger to "Contact property equals [QR campaign value]" and the workflow will enroll every contact created through your Linkbreakers integration automatically.

Is there a limit on how many HubSpot contacts Linkbreakers can create? The limit on contact creation comes from your HubSpot plan and your automation platform's operation limits, not from Linkbreakers. Check your HubSpot plan for contact limits and your automation platform's plan for monthly task or operation limits.

Limits and caveats

• Integration availability may vary by plan. Visit app.linkbreakers.com to check your current plan.
• Webhook delivery depends on third-party service uptime and configuration.
• Feature availability on connected platforms depends on your subscription with those services.