Linkbreakers + Salesforce: offline lead capture for enterprise sales teams

Short answer

Linkbreakers captures lead data at physical touchpoints — events, field sales meetings, product packaging, retail locations — and sends it to Salesforce via webhook and an automation platform. Every scan creates a Salesforce Lead or Contact with offline attribution fields populated, so your sales team can see exactly which campaign, event, or location generated each opportunity. This gives enterprise teams the offline attribution data that Salesforce was never designed to capture natively.

Quick summary

• Create Salesforce Leads or Contacts automatically from QR form submissions with full attribution data
• Attach custom fields — campaign source, QR code name, scan location, event name — to every Salesforce record
• Associate leads with Salesforce Campaigns to measure offline campaign ROI in Salesforce reports
• Route field sales rep QR card scans directly into the rep's Salesforce queue
• Support multi-location retail operations with location-specific QR codes and Salesforce territory data
• Connect via Zapier, Make.com, or n8n as the middleware layer

What you can do with Salesforce + Linkbreakers

Salesforce is the system of record for enterprise sales organizations, but it has a fundamental blind spot: it cannot natively capture leads from physical environments. Business cards, event booths, product packaging, and field sales interactions happen in the real world — and getting that data into Salesforce has historically required manual entry, badge scanners, or custom integration work.

Linkbreakers solves this with QR-triggered forms. Every physical touchpoint gets a QR code. Every scan that includes a form submission fires a webhook. That webhook creates a structured Salesforce Lead or Contact record, pre-populated with all available attribution data, without any manual data entry from your sales team.

Use case	How it works	Business value
Trade show → Salesforce Lead	Form submission → automation → Salesforce Lead with campaign tag	Pipeline built during the event, not after
Field sales QR business card	Rep's personal QR → prospect scans → Salesforce Lead assigned to rep	Field rep's conversations turn into tracked pipeline automatically
Product packaging → campaign attribution	Package QR → form → Salesforce Contact + Campaign member	Attribute product revenue to packaging campaigns
Multi-location retail → Salesforce	Location-specific QR codes → Leads tagged by location and territory	Compare performance across retail locations in Salesforce
Event session QR → session tracking	Session QR → scan → Salesforce Campaign member record	Track which sessions drive the most engaged leads
Partner co-marketing → shared pipeline	Partner's QR → Salesforce Lead with partner source field	Attribute partner-driven leads accurately in Salesforce

Key use cases

Turn trade show booth conversations into Salesforce Leads in real time

At a trade show, your team talks to hundreds of people over two or three days. Traditionally, leads are collected via badge scanners, business card stacks, or handwritten forms — all of which require manual entry into Salesforce after the event, when memories have faded and urgency has dropped. With a Linkbreakers QR code at your booth, visitors scan, fill in a 30-second form, and submit. Within seconds, a Salesforce Lead record is created — complete with the event name, your booth identifier, the visitor's stated interest, and the exact time of the interaction.

Your inside sales team can begin outreach while the event is still running. The lead is hot, the context is fresh, and the follow-up is timely.

Give every field sales rep a personal QR code

Enterprise field sales teams often struggle to get prospects they meet in person into Salesforce quickly. A field rep hands out a business card and then spends time manually creating contact records. With Linkbreakers, each rep gets a personal QR code that links to a short form. When a prospect scans the code and submits their details, a Salesforce Lead is created and automatically assigned to that rep.

The rep's code can be on their business card, their email signature, a leave-behind brochure, or a digital display on their phone. Every prospect who scans goes directly into Salesforce, tagged to the rep, with no manual entry required.

Associate product packaging scans with Salesforce Campaigns

Product packaging is a channel that most Salesforce marketing users cannot measure. A Linkbreakers QR code on a product box changes that. When a customer scans the code and submits their registration details, the automation platform creates a Salesforce Contact and adds them as a Campaign Member to the corresponding Salesforce Campaign. Over time, you can see how many contacts were generated by a specific product campaign, what their lifetime value is, and how they convert compared to leads from other channels.

This is especially powerful for consumer brands that sell through retail and want to build a direct relationship with their end customers.

Track multi-location retail performance in Salesforce

For brands with products in multiple retail locations, understanding which locations drive the most engaged customers is valuable but difficult. By assigning a unique Linkbreakers QR code to each retail location and mapping the location name to a Salesforce Lead field (or territory), you can compare lead volume, conversion rate, and revenue by location directly in Salesforce reports. This data can inform which retail partners to prioritize, which locations need more marketing support, and where your product is resonating most.

How to connect Salesforce with Linkbreakers

1. Log in to app.linkbreakers.com and open the link you want to connect to Salesforce.
2. In the link's workflow editor, add a form step capturing the fields you need (at minimum: first name, last name, email for a Salesforce Lead).
3. In the link's settings, locate the outgoing webhook field.
4. In your automation platform (Zapier, Make.com, or n8n), create a new flow triggered by a webhook. Copy the generated webhook URL.
5. Paste the webhook URL into the Linkbreakers outgoing webhook field and save.
6. Perform a test scan and form submission to send a sample payload.
7. In your automation platform, add a Salesforce action step. Select "Create Lead" (or "Create Contact") and map the Linkbreakers form fields to Salesforce fields.
8. Add additional mapping for attribution fields: map the Linkbreakers QR code name to a custom Salesforce Lead Source or a custom field you have created for offline campaign tracking.
9. Optionally, add a Salesforce "Add to Campaign" action to associate the new lead with a specific Salesforce Campaign.
10. Activate the automation. All future form submissions will create Salesforce records automatically.

Frequently asked questions

Does Linkbreakers have a native Salesforce connector, or do I need a middleware tool? Linkbreakers connects to Salesforce through an automation platform like Zapier, Make.com, or n8n. These platforms have pre-built Salesforce connectors with support for all major Salesforce objects and operations. This is the recommended and most flexible approach.

Can I create both a Lead and a Campaign Member record from a single scan? Yes. In your automation platform, add two sequential action steps: the first creates the Salesforce Lead, and the second — using the Lead ID returned by the first step — creates a Campaign Member record associating the Lead with your Salesforce Campaign.

How do I prevent duplicate Lead records in Salesforce? Salesforce has its own duplicate management rules, and most automation platforms offer a "find or create" pattern that searches for an existing Lead by email before creating a new one. Configure this in your automation platform to avoid duplicates when the same prospect scans more than once.

Can I assign the new Lead to a specific Salesforce user or queue? Yes. In the automation platform's Salesforce action step, you can set the "Owner ID" field to a specific Salesforce user or queue ID. For field sales use cases, map this to the rep's Salesforce user ID based on which QR code was scanned (using a filter or lookup step in your automation platform).

What Salesforce objects does this integration support? Through your automation platform, you can create or update Leads, Contacts, Accounts, Opportunities, Tasks, Events, Campaign Members, and any custom objects in your Salesforce org. The automation platform handles the Salesforce REST API calls.

Does this work with Salesforce Sales Cloud, Service Cloud, and other clouds? Yes. The integration works with any Salesforce org that has API access enabled (typically Professional edition and above). The specific objects available depend on which Salesforce clouds are enabled in your org.

Limits and caveats

• Integration availability may vary by plan. Visit app.linkbreakers.com to check your current plan.
• Webhook delivery depends on third-party service uptime and configuration.
• Feature availability on connected platforms depends on your subscription with those services.