Linkbreakers + Zoho CRM: QR lead capture and campaign tracking

Short answer

Linkbreakers sends QR form submission data to Zoho CRM via webhook and an automation platform. Each submission creates a Zoho Lead or Contact, with offline campaign attribution fields populated, and can trigger Zoho CRM's built-in workflow rules to automate follow-up, assignment, and scoring. For teams already using the Zoho ecosystem, this creates a seamless bridge between physical campaigns and digital sales operations.

Quick summary

• Create Zoho CRM Leads or Contacts automatically from QR form submissions with attribution data
• Track which physical campaigns — events, trade shows, product packaging — drive the most CRM leads
• Trigger Zoho CRM workflow rules from newly created records for automated follow-up
• Attribute revenue to offline sources using Zoho's campaign tracking and reporting tools
• Works with Zoho's broader ecosystem including Zoho Campaigns, Zoho Analytics, and Zoho Desk
• Connect via Zapier, Make.com, or n8n as the middleware layer

What you can do with Zoho CRM + Linkbreakers

Zoho CRM is a comprehensive CRM platform used by small-to-enterprise businesses across many industries. It offers deep customization — custom modules, workflow rules, blueprints, and scoring rules — that makes it adaptable to complex sales processes. When connected to Linkbreakers, Zoho CRM gains a data source it was not designed to handle natively: offline lead capture at physical touchpoints.

Every QR scan that includes a form submission creates a structured data payload that your automation platform maps to the appropriate Zoho CRM fields. From there, Zoho's own automation engine takes over — assigning leads, triggering workflows, calculating scores, and managing the sales process without additional configuration required.

Use case	How it works	Business value
Trade show QR → Zoho Lead + campaign	Form submission → automation → Lead with "Lead Source = Trade Show"	Accurate campaign attribution in Zoho reports
Product QR → Zoho Contact + activity	Product scan + form → Contact + Activity log	Post-purchase relationship tracked from first touchpoint
Multi-location tracking → Zoho	Location-specific QR codes → Leads tagged by location	Compare lead quality and volume by physical location
Zoho workflow trigger from scan	Lead created → Zoho workflow rule fires → automated actions	Immediate automated follow-up using Zoho's own engine
Lead scoring from form data	Form answers → custom Zoho fields → scoring rule triggers	Prioritize high-value leads captured offline
Partner co-marketing → Zoho Lead	Partner's QR → Lead with partner attribution field	Track partner-sourced pipeline separately

Key use cases

Capture trade show leads into Zoho with accurate campaign attribution

Trade shows are a significant investment, and proving ROI requires knowing how many leads were generated, how many converted to opportunities, and how much revenue can be attributed to the event. With Linkbreakers QR codes at your booth, every scan that produces a form submission creates a Zoho Lead with the "Lead Source" field set to the event name and the campaign details included in custom fields.

Over the event season, Zoho's reporting tools can show you exactly how many leads came from each event, what their conversion rate was through the pipeline, and what revenue was ultimately closed from event-sourced leads. This is the ROI data that justifies event marketing budgets.

Trigger Zoho CRM workflow rules from QR-captured leads

Zoho CRM's workflow rules are one of its most powerful features. A newly created Lead can trigger a sequence of automated actions: send an auto-response email, assign the lead to the correct rep based on territory, create a follow-up task due in 24 hours, and update the lead's status to "Contacted" once the rep marks the task complete. All of this requires only that the Lead exists in Zoho — the Linkbreakers integration provides that trigger automatically.

Because the Lead is created with specific field values (campaign source, product interest, lead score), your Zoho workflow rules can apply different logic to different types of QR-captured leads. High-score leads get assigned to senior reps immediately; lower-score leads go into a nurture pool.

Track product packaging QR scans as Zoho Contacts with activity logs

When a customer scans a product packaging QR code and submits their registration details, your automation platform creates a Zoho CRM Contact and logs an Activity record — something like "Registered product via QR scan on [date]" — against the contact. This gives your support and customer success teams visibility into which customers engaged with the product's QR content, when they did so, and what product they purchased.

For warranty registration workflows, you can also create a custom Zoho module for product registrations and link each new registration to both the Contact and the specific product record.

Compare campaign performance across multiple physical locations

If your brand operates in multiple retail locations, regions, or markets, each location can have its own Linkbreakers QR code. The QR code name maps to a Zoho CRM custom field on Lead creation. At the end of a quarter, Zoho's reports can show you leads by location, deals by location, and revenue by location — all sourced from physical QR campaigns. This data is invaluable for deciding where to invest marketing spend in the following quarter.

How to connect Zoho CRM with Linkbreakers

1. Log in to app.linkbreakers.com and open the link you want to connect to Zoho CRM.
2. In the link's workflow editor, add a form step with the required fields (at minimum: first name, last name, email for Zoho Lead creation).
3. In the link's settings, locate the outgoing webhook field.
4. In your automation platform (Zapier, Make.com, or n8n), create a new flow triggered by a webhook. Copy the generated webhook URL.
5. Paste the webhook URL into the Linkbreakers outgoing webhook field and save.
6. Perform a test scan and form submission to send a sample payload.
7. In your automation platform, add a Zoho CRM action step. Select "Create Lead" and map the Linkbreakers form fields to Zoho Lead fields.
8. Map the QR code name to the Zoho "Lead Source" field or a custom field you have created for offline campaign tracking.
9. Optionally, add a second Zoho CRM step to "Create Activity" or trigger a Zoho CRM workflow using the created Lead's ID.
10. Activate the automation. All future form submissions will create Zoho CRM records automatically.

Frequently asked questions

Can I create both a Lead and a Campaign record in Zoho CRM from a single scan? Yes. Zoho CRM supports Campaigns as a separate module. Your automation platform can make two sequential API calls: one to create the Lead and one to associate the Lead with a Zoho Campaign record using the lead's ID. This enables Zoho's native campaign reporting for offline sources.

Does Zoho CRM have workflow rules that fire on lead creation from an API? Yes. Zoho CRM workflow rules can be set to trigger on any lead creation, regardless of whether the lead was created manually, imported, or added via API. Set your workflow rule trigger to "Lead created" and the condition to match your QR campaign field value, and it will fire on every Linkbreakers-sourced lead.

Can I use Zoho Analytics to report on QR campaign performance? Yes. Zoho Analytics can connect to Zoho CRM and pull Lead and Deal data. By including QR campaign attribution fields in your Zoho Lead records, you can build Zoho Analytics reports and dashboards that show QR campaign performance alongside other lead sources.

How do I avoid creating duplicate Leads when the same person submits multiple times? Most automation platforms include a Zoho CRM "search" step that checks for existing Leads by email before creating a new one. Configure your flow to search first, then update the existing Lead if found or create a new one if not.

What is the difference between creating a Zoho Lead vs. a Zoho Contact from a scan? Leads in Zoho CRM represent unqualified prospects; Contacts are associated with an Account and are typically more qualified. For most QR scan use cases, creating a Lead first is appropriate — your sales team can convert the Lead to a Contact and Account when the opportunity matures. For post-purchase or customer-facing QR codes, creating a Contact directly may be more appropriate.

Does this integration work with Zoho One or just Zoho CRM? The integration targets Zoho CRM specifically, but because Zoho One includes Zoho CRM, it works within a Zoho One subscription as well. You can extend the integration to other Zoho apps (Zoho Campaigns, Zoho Desk, Zoho Projects) by adding additional action steps in your automation platform.

Limits and caveats

• Integration availability may vary by plan. Visit app.linkbreakers.com to check your current plan.
• Webhook delivery depends on third-party service uptime and configuration.
• Feature availability on connected platforms depends on your subscription with those services.