--- title: "Free plan vs Pro plan: what's different" description: "A quick comparison of Linkbreakers Free and Pro plans, with a side-by-side table and when to upgrade." canonical: "https://linkbreakers.com/help/article/free-vs-pro-plan-comparison" last-updated: 2026-10-10 --- # Free plan vs Pro plan: what's different > A quick comparison of Linkbreakers Free and Pro plans, with a side-by-side table and when to upgrade. ## Short answer This article explains free plan vs pro plan: what's different with practical guidance, limits, and implementation details so you can apply it consistently. Choosing between Free and Pro depends on campaign volume, reporting needs, automation, and team size. This guide helps you decide quickly and links to the pages you need to validate each limit. If you're currently blocked, start with [What happens when you reach your Linkbreakers plan limits](https://linkbreakers.com/help/article/what-happens-when-you-reach-your-linkbreakers-plan-limits) and [How do plan limits work in Linkbreakers](https://linkbreakers.com/help/article/how-do-plan-limits-work-in-linkbreakers). ## Quick answer - Choose **Free** if you are testing a small campaign and do not need long-term reporting. - Choose **Pro** if you run active campaigns monthly, need automation, or collaborate with a team. - Upgrade when limits begin to affect lead capture, attribution quality, or response speed. ## Free vs Pro side-by-side comparison | Feature | Free plan | Pro plan | What it means for the Pro plan | | --- | --- | --- | --- | | QR codes and links | Credit-based: 5,000 credits a month | Credit-based: 250,000 credits a month | Each link or QR code costs 1,000 platform credits, from the same monthly pool as AI features. That pays for 5 links a month on Free and 250 on Pro, and you can top up. | | Branded links + custom domains | 1 | 5, with branded links | Use your own domain instead of linkbreak.ing, so my-site.com/my-link rather than linkbreak.ing/my-link. We issue the TLS certificate and renew it for you. | | Scan insights | Basic data | Location, device, and advanced scan data | Know exactly who your customers are and where they come from. Get advanced insights about your audience. See much more details about who is scanning your QR codes. Get information from their city up to the GPU capability and screen size of their device. | | Webhooks | 1 | 10 | Send scans and form submissions to Zapier, Slack, your CRM or any endpoint as they happen. | | Team members | 1 | 15 | Invite colleagues to work on the same QR codes and campaigns, with role-based access. | | Tracked journeys | 500 per month | 50,000 per month | A tracked journey is one scan plus everything the visitor does until the last redirection. Scans always work and every visit is recorded; past the monthly allowance, visits are locked until you upgrade. | | Public API calls | 250 per month | 10,000 per month | Calls made with your workspace's API tokens to build integrations and automate workflows. | | Analytics retention | 2 weeks | 2 years | Keep two full years of analytics to compare quarters and years. | | White-labeling | Linkbreakers branding | Full white-label experience | Professional presentation without third-party branding. All forms, interactive elements, and user-facing components are completely free of Linkbreakers trademarks and logos, giving you a clean, professional appearance that maintains your brand integrity. | | Support | Standard support | Priority support | Get help instantly when money is on the line. As a Pro user, you'll have privileged access to our support. You can contact us via email or chat and we'll get back to you quickly with priority assistance. | ## When Free is enough Free is usually enough if you are in one of these situations: - You are validating one small campaign. - You can work with short reporting windows. - You do not need webhooks or large API usage. - You are working solo or with a very small team. If your goal is simply to learn how scan analytics work, start with [How QR code tracking works from scan to analytics](https://linkbreakers.com/help/article/how-qr-code-tracking-works-from-scan-to-analytics). ## When Pro becomes necessary Pro becomes the practical choice when: - You run recurring campaigns and need predictable monthly capacity. - You need longer analytics retention for quarterly and yearly comparisons. - You need workflow automation through webhooks and API. - You need multiple team members with role-based access. - You require brand consistency across links, forms, and user-facing pages. For related details, see [Are scans unlimited on Linkbreakers](https://linkbreakers.com/help/article/are-scans-unlimited-on-linkbreakers), [How do webhooks work in Linkbreakers](https://linkbreakers.com/help/article/how-do-webhooks-work-in-linkbreakers), and [How to invite team members to Linkbreakers](https://linkbreakers.com/help/article/how-to-invite-team-members-to-linkbreakers). ## Feature impact by business goal ### Lead generation and attribution Higher tracked journey limits and richer scan insights make Pro better for reliable attribution across channels. For a full breakdown of collected fields, see [What data Linkbreakers collects from QR code scans](https://linkbreakers.com/help/article/what-data-linkbreakers-collects-from-qr-code-scans). ### Automation and integrations If your process depends on notifications, CRM updates, or custom logic, Pro's higher webhook and API limits reduce operational friction. Implementation details are in [How to use the Linkbreakers API](https://linkbreakers.com/help/article/how-to-use-the-linkbreakers-api). ### Team operations and governance As teams grow, limits on members, branding, and support response times become a bottleneck. Pro supports broader collaboration and cleaner brand control. ## Frequently Asked Questions ### Is the Free plan enough for real campaigns? It can be enough for pilot campaigns and early testing. If your campaign becomes recurring or business-critical, Pro is generally required for stable capacity and deeper reporting. ### What is the most common upgrade trigger? The most common trigger is hitting limits on QR codes, tracked journeys, or retention while the campaign is still running successfully. ### Do I need Pro to use a custom domain? No. Every plan includes at least one custom domain, and the Free plan is enough to put your own branding on a link or QR code instead of showing ours. You need a paid plan only for *more*: Free includes 1, Light 2 and Pro 5. If the Free plan's domain covers what you are doing, stay where you are. ### Can I start on Free and upgrade later without changing existing QR codes? Yes. You can start on Free and move to Pro as needs grow. Upgrading expands limits and features without forcing a workflow reset. ### Where can I verify current limits and plan behavior? Use [What happens when you reach your Linkbreakers plan limits](https://linkbreakers.com/help/article/what-happens-when-you-reach-your-linkbreakers-plan-limits) and [How do plan limits work in Linkbreakers](https://linkbreakers.com/help/article/how-do-plan-limits-work-in-linkbreakers) for operational details. If you're running multiple campaigns, need deeper scan data, or want a fully branded experience, Pro removes the friction that usually slows growth.
Upgrade to Pro
## Limits and caveats - Feature availability and limits can vary by plan and workspace setup. - Results depend on correct implementation, attribution setup, and data quality controls. - Regulatory and privacy obligations vary by jurisdiction and use case.