Free plan vs Pro plan: what's different

Short answer

This article explains free plan vs pro plan: what's different with practical guidance, limits, and implementation details so you can apply it consistently.

Choosing between Free and Pro depends on campaign volume, reporting needs, automation, and team size. This guide helps you decide quickly and links to the pages you need to validate each limit.

If you're currently blocked, start with What happens when you reach your Linkbreakers plan limits and How do plan limits work in Linkbreakers.

Quick answer

• Choose Free if you are testing a small campaign and do not need long-term reporting.
• Choose Pro if you run active campaigns monthly, need automation, or collaborate with a team.
• Upgrade when limits begin to affect lead capture, attribution quality, or response speed.

Free vs Pro side-by-side comparison

Feature	Free plan	Pro plan	What it means for the Pro plan
QR codes	3 total	250 per month, unlimited campaigns	Run unlimited campaigns without hitting walls. As a Pro user, you can create up to 250 QR codes every month whereas Free users are limited to just 3 QR codes total. Most customers see 3x more campaign engagement.
Branded links + custom domains	1 domain, limited branding	5 custom domains, branded links	Build trust and increase click-through rates by 40%. Use your own custom domain to create unlimited links and QR codes. Instead of having linkbreak.ing/my-link you can have my-site.com/my-link. It's easy to configure and we automatically issue a TLS certificate and manage its renewal for the domain to ensure the security of the connection.
Scan insights	Basic data	Location, device, and advanced scan data	Know exactly who your customers are and where they come from. Get advanced insights about your audience. See much more details about who is scanning your QR codes. Get information from their city up to the GPU capability and screen size of their device.
Webhooks	1 webhook	10 webhooks	Automate everything and integrate with your existing tools. Connect to Zapier, Slack, your CRM, marketing automation, or any custom system. Free users get only 1 webhook.
Team members	3 total	15 included	Scale your operations without bottlenecks. Invite your team members to collaborate on your QR code projects. You can have up to 15 team members whereas this is limited to just 3 team members for Free users.
Tracked journeys	1,000 per month	50,000 per month	Handle viral campaigns without losing data. Track up to 50,000 journeys every month to understand your audience better. A tracked journey includes a QR scan plus the interactions that follow up to the last redirection. Free users are limited to only 1,000 tracked journeys per month.
Public API calls	250 total	10,000 per month	Build custom integrations and automate workflows. Integrate our powerful API into your applications with up to 10,000 API calls per month. Free users get only 250 API calls per month.
Analytics retention	2 months	2 years	Track long-term trends and ROI with confidence. Keep your analytics data for two full years to track long-term trends and performance. Free users only get 2 months of data retention.
White-labeling	Linkbreakers branding	Full white-label experience	Professional presentation without third-party branding. All forms, interactive elements, and user-facing components are completely free of Linkbreakers trademarks and logos, giving you a clean, professional appearance that maintains your brand integrity.
Support	Standard support	Priority support	Get help instantly when money is on the line. As a Pro user, you'll have privileged access to our support. You can contact us via email or chat and we'll get back to you quickly with priority assistance.

When Free is enough

Free is usually enough if you are in one of these situations:

• You are validating one small campaign.
• You can work with short reporting windows.
• You do not need webhooks or large API usage.
• You are working solo or with a very small team.

If your goal is simply to learn how scan analytics work, start with How QR code tracking works from scan to analytics.

When Pro becomes necessary

Pro becomes the practical choice when:

• You run recurring campaigns and need predictable monthly capacity.
• You need longer analytics retention for quarterly and yearly comparisons.
• You need workflow automation through webhooks and API.
• You need multiple team members with role-based access.
• You require brand consistency across links, forms, and user-facing pages.

For related details, see Are scans unlimited on Linkbreakers, How do webhooks work in Linkbreakers, and How to invite team members to Linkbreakers.

Feature impact by business goal

Lead generation and attribution

Higher tracked journey limits and richer scan insights make Pro better for reliable attribution across channels. For a full breakdown of collected fields, see What data Linkbreakers collects from QR code scans.

Automation and integrations

If your process depends on notifications, CRM updates, or custom logic, Pro's higher webhook and API limits reduce operational friction. Implementation details are in How to use the Linkbreakers API.

Team operations and governance

As teams grow, limits on members, branding, and support response times become a bottleneck. Pro supports broader collaboration and cleaner brand control.

Frequently Asked Questions

Is the Free plan enough for real campaigns?

It can be enough for pilot campaigns and early testing. If your campaign becomes recurring or business-critical, Pro is generally required for stable capacity and deeper reporting.

What is the most common upgrade trigger?

The most common trigger is hitting limits on QR codes, tracked journeys, or retention while the campaign is still running successfully.

Do I need Pro to use custom domains and branded links at scale?

Yes. Pro is designed for teams that need multiple custom domains and consistent brand presentation across many campaigns.

Can I start on Free and upgrade later without changing existing QR codes?

Yes. You can start on Free and move to Pro as needs grow. Upgrading expands limits and features without forcing a workflow reset.

Where can I verify current limits and plan behavior?

Use What happens when you reach your Linkbreakers plan limits and How do plan limits work in Linkbreakers for operational details.

If you're running multiple campaigns, need deeper scan data, or want a fully branded experience, Pro removes the friction that usually slows growth.

Limits and caveats

• Feature availability and limits can vary by plan and workspace setup.
• Results depend on correct implementation, attribution setup, and data quality controls.
• Regulatory and privacy obligations vary by jurisdiction and use case.