Learn how events work in Linkbreakers and why they're essential for tracking QR code and short link performance. This guide explains what data is captured with each interaction, and how events power your analytics, lead scoring, and workflow automations. Discover how to access and export your event data to gain deeper insights into visitor behavior.
Events are the foundation of analytics and visitor insights in Linkbreakers. Every time someone scans a QR code or clicks a short link, an event is created to capture valuable data about that interaction.
An event in Linkbreakers represents a single interaction with your QR codes or short links. Think of it as a digital footprint that captures who interacted with your content, when they did it, and how they accessed it.
Events serve multiple purposes in your Linkbreakers workspace:
Linkbreakers tracks two primary types of events:
A SCAN event occurs when someone interacts with your QR code or short link for the first time from a specific device. This represents a new visitor or a returning visitor using a different device.
A RESCAN event happens when the same device scans or clicks the same link again. Linkbreakers automatically detects when a device has previously interacted with a link and converts subsequent interactions to rescans.
Example: If someone scans your QR code on their phone and then scans it again an hour later from the same phone, the first interaction is a SCAN and the second is a RESCAN.
Each event in Linkbreakers captures comprehensive information about the interaction:
Events feed into several key features of your Linkbreakers workspace:
As events are created, you'll see instant updates in your dashboard showing:
Events contribute to automatic lead scoring by:
Events can trigger automated workflows such as:
Linkbreakers processes events using a sophisticated background system:
This architecture ensures that your link performance never slows down, even during high-traffic periods.
Depending on your plan, events are stored for up to several years within our system.
Yes! You can export event data in CSV format from your analytics dashboard. The export includes all captured event details including device information, timestamps, and visitor data. You can also access your events programmatically through the Linkbreakers API.
A visitor represents a person or entity, while an event represents a specific interaction. One visitor can generate multiple events by scanning different links or rescanning the same link.
Linkbreakers automatically detects when the same device interacts with a link multiple times. The first interaction is logged as a SCAN, and subsequent interactions from the same device become RESCANs. This helps you understand both reach (unique scans) and engagement (total interactions).
Location data is derived from IP address geolocation and is generally accurate to the city level. However, users with VPNs or privacy settings may show different or limited location information.
Absolutely! Events can trigger workflow automations, update lead scores, send notifications, and integrate with external systems through webhooks and API integrations.
Events themselves don't count against plan limits, but they are generated by scans which do count toward your monthly scan allowance. Each scan or rescan creates one event.
